Reaching out to potential backlinkers should be a regular task in your annual SEO strategy. Namely a PR exercise, it can be daunting to reach out to potential backlinkers with gumption! Don’t worry, we’ve got you covered with our template here (ADD LINK TO OUR REFERRAL EMAIL TEMPLATE).
But how do you figure out who to target? Backlink Watch is a great tool to help you see who your competitors have been backlinked by and focus your outreach to publications that have linked to similar content to yours.
Go to http://www.backlinkwatch.com/
- First, find the competitor post that you want to assess and type their URL into the above (want to figure out who you’re competing against? Check out the Spyfu tutorial LINK TO SPYFU TUTORIAL)
- You’ll then generate a list of backlinks for your competitor URL
- Now, reach out to these publications with your content in mind and ask for that link!