Good things come to those who wait. Better things come to those who chase it! This should be your mantra for targeting a brand you wish to work with over the year. Obviously, you want to prioritise who you’ve successfully worked with before and then look at who you have the best brand affinity with. Therein lies your hit list! Once you’ve got that ready, check out the below tips for pitching to brands.
4 Tips for Pitching to Brands
- Brands prefer it when they have a plan of how you envision working with them, across different channels and over time. Whether you use this in your meeting/reach out or not, it’s important to visualise the project so as to frame your conversation and steer to your strengths
- Have a mini version as a plan B kept up your sleeve so you can be agile if budgetary constraints come up
- Price out what each of those different content touchpoints across your channels cost and then calculate them as a slightly discounted bundle to allude to the value of a larger project
- Why you? Move beyond your vanity metrics and find a link between your reach/engagement/audience and how that brand can benefit from you over someone else
- Steer away from launching into too many numerical statistics. Be purposeful with which of your winning statistics best demonstrate your value with this brand.
- Do some due diligence on their values and previous campaigns to see how you’d benefit them. At the very least, it’ll give you confidence in your conversation, especially during pushback.
- Look at market research websites to show your understanding of their consumers, making sure to slip in a couple of relevant insight points in your hook. This alone indicates how industry aware you are; a huge strength for an influencer!
- Keep your receipts. Demonstrating engagement and following goes beyond the “double-tap”. Any comments that allude to the brand you’re targeting? Any notable DM’s and discussions generated around that brand? Take a screenshot and share!
- Last but not least – keep it simple! Make the first reach out short and purposeful with a clear call to action for a meeting to discuss a future project
Go ahead, try out these tactics in your next outreach.
BONUS TIP: Don’t be scared of a NO. Making a great first impression with a clear agenda and professional manner is a common reason as to why an initial NO eventually becomes a YES. So get out there, know your value and bring home the bacon!