If you haven’t heard about TikTok by now, where have you been?! The video-sharing app is the “IT” girl on the scene, seducing influencers to spend more time creating short video content for their communities.
You can try to ignore it but the platform is looking like it’s got some staying power. Although the obvious challenge here, is that there isn’t a clear way to drive traffic from TikTok to your blog, for now… we wanted to lay down the benefits and potential roadblocks to be mindful of when being active on the platform. It’s here to stay, so let’s roll up our sleeves and get down to it.
- TikTok is all about reach – you don’t need to have a high follower count for your content go viral via the trending section or through the hashtags & challenges
- As the younger generation has adopted the platform from the beginning, TikTok is still heavily dominated by 16-24-year-olds. In the US, 1 in 8 adults is on the platform. However, this audience will likely grow with the platform whilst they increase their spending potential, as millennials have with both Instagram and Facebook
- TikTok audiences want to be entertained so that is what you need to deliver in a short-form video
- The focus is on unfiltered, authentic content (with a side of humour, please). Less so on aesthetic
- Affiliate links aren’t an option to include right now – so it’s best not to think of this channel as an affiliate money maker but a reach increaser and as advertising real estate
- Whilst we’re on that topic – brands are keen to get in early at TikTok’s early phase. It’s wise to think about natural affinity for brands from the get-go.
- You’ll see more and more content produced on TikTok being shared on other platforms like Blogs, Instagram and Facebook, use this to your advantage to create a holistic followship across your channels.
- Extra Tip: If you decide to jump into TikTok it is good to know that the platform offers four different types of ads including:
- Infeed Native Content
- Brand Takeovers
- Hashtag Challenges and
- Branded Lenses (aka 2D and 3D lenses for faces and photos)
More information about this topic could be found in an article published by Social Media Examiner on How to Advertise on TikTok.