The Importance of Editorial Calendars and How to Set One Up

Call it editorial calendar, blog planner or inspiration cheat-sheet – you should have a neatly organized space where you store all your blog ideas.

As the saying goes: “If you fail to plan, you plan to fail.”

And that is exactly why you need to have an editorial calendar.

But that’s not all. Here are a few more reasons why it can be a game changer for your blog:

  • You always know what to blog about.
    You can strategically map out your content for bigger impact (based on your Google Analytics reports, upcoming holidays, web trends etc).
  • You blog more consistently.
  • You can keep a blog post promotion blueprint and schedule all the social sharing well in advance, along with publishing.
  • You won’t ever forget about your plans or feel overwhelmed when you have just too many blog tasks on your list.
  • You can keep your content diverse as you see all the topics and post styles at one glance.

How To Create an Efficient Editorial Calendar

Power-up your toolkit.

Google Sheets is the most popular option. In fact, here’s a great editorial template you can use and customize it up to your liking. CoSchedule is a handy WordPress plugin that allows pre-scheduling posts, team tasks and social media on WordPress or in the app. Trello is a free visual project management tool, where you can create dedicated boards, attach documents and collaborate with others e.g. your VA.

Determine your post schedule.

First, you need to identify how many posts you plan to publish per week. When thinking of the number ask yourself the next questions:

Can I commit to writing X quality posts per week without feeling overwhelmed?

  • Will my readers feel excited when a new post notification lands to their inbox?

Top bloggers rarely commit to publishing daily and opt for 2-3 posts per week (or even less).

Next, identify when to post. The best way is to tap into your Google Analytics and analyze which days (and times) bring the most visitors to your blog.  

Establishing themed days e.g. Mon – outfit post; Wed – blogging tips; Fri – personal stories is another actionable strategy a lot of celebrity bloggers use. This way, your readers will anticipate the day when you post about their preferred topic and are likely to re-visit your blog without prior post announcements.

Add a raw topic title + outline.

Instead of keeping all your ideas scattered around notes on different devices, paste them straight into your calendar. You’ll save heaps of time on searching for that note and never forget about that bright post idea you had.

Add a promotional blueprint.

Some posts perform better on Pinterest. Some hit massive traffic from Facebook groups or Instagram. Add a “Promo Channel” column to your calendar and jot down the networks or groups where to share the post first. Additionally, you can write social media snippets and simply copy-paste them for scheduling when the post is live.


Do you have an editorial calendar? How do you organize your blogging process?


Are you a chloédigital publisher? Take action with this post by asking your support specialist about content calendar best practices and how to create your own.

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