In case you missed it- this week we guest posted on Julia Dzafic’s super cool blog Lemon Stripes about the hot topic of the moment: SEO!
So today, after having outlined at Julia’s request our top five tips to make your site as buttoned up as possible, we’ve decided to share a 3-minute guide to Search Engine Optimization, putting together a useful round-up of resources to help you make the most out of SEO and make your life as a style publisher a little bit easier!
But first things first…
WHAT IS SEO?
Let’s start from the basics. SEO (Search Engine Optimization) refers to all the practices that help you make your site stand out for people who are looking for your brand or services via search engines, like Bing, Google, and Yahoo.
WHY DO YOU NEED SEO?
SEO can be seen as a long-term investment with potentially high results. It can boost your site by lifting your rank up to the very top spots on the first search page, which is where most people click! More clicks mean more traffic, which is what keeps your site going.
THE ULTIMATE SEO KNOWLEDGE ROUND-UP
THE RESOURCE TO BOOKMARK
Our very own SEO Guide For Fashion Publishers – you don’t want to miss this one!
START WITH THE RIGHT TOOL
Yoast SEO WordPress Plugin is the game changer you’re looking for! This brilliant tool not only helps improve your site’s ranking, but it also assists you with writing SEO-friendly content. Here’s all you need to know about it: Yoast-SEO Plugin-Explained.
THEN CREATE A SITEMAP
It is essentially a map of your site and all of its pages, which is a web best practice since it tells search engines where you’d like them to go and how to index your content better. Give Google the heads up on your site’s in’s and out’s by creating a Sitemap following this how-to.
…AND LET GOOGLE KNOW ABOUT IT!
Yes, you can actively let Google know how your content is organized and where to find all your pages, categories, and posts. Pretty handy if you’re looking to indirectly increase your SEO ranking! Wondering how you can do this? Create a Google Webmaster Tools following this guidance (an absolute must for style publishers!!) and submit your sitemap.
POLISH UP YOUR TITLES AND METAS
Not sure what we’re talking about (again)? No problem, that’s exactly why we put together this article to help you understand (and master!) the art of Titles and Meta Descriptions on your site.
OPTIMIZE YOUR CONTENT
Alt tags on images should be very short and concise. Keep in mind that alt tags are the only way to tell Google what your image is about! Read all about alt tags and how to use them in our SEO Guide For Fashion Publishers
AND FOR THE EXTRA CURIOUS….
We rounded up some non-frequently-asked SEO questions that you should know about nevertheless! If you want to to take your SEO game to the-next-level, check them out!
Back to you! Get in touch with your Support Specialist today to find out more about SEO optimization on your blog!