Social Media Specs Guidelines

With the constant updates on Social Media platforms, sometimes it is hard to keep track of the right dimensions for each platform. Here comes chloédigital’s guide with specific social media specs per network!  We will be updating this article frequently so you can bookmark it and not worry about finding the right dimensions per platform.

When you are producing your visual content is essential to keep in mind what are the dimensions and even aspect ratio you will need to achieve crispy images or videos. Creating visuals perfectly optimized for each network is important to convey your message always at high standards.

In this article, we will be focusing on third party networks but always remember to also keep a note on the dimensions for your blog posts, pages, etc. (always double the recommended size so the images are retina screen ready) and newsletter.

If you are looking for a specific network, clicking in the links below will make it easier for you to navigate this article:

Social Media Specs Guidelines per Network

Instagram Specs Guidelines

Instagram Images Settings

  • Instagram profile picture size: 110 x 110  pixels
  • Instagram photo sizes: 1080 x 1080 pixels (square), 1080 x 566  pixels (landscape), 1080 x 1350 pixels (portrait)
  • Minimum Instagram image ad size: 500 pixels wide
  • Instagram photo thumbnails: 161 x 161 pixels
  • Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)

Instagram Videos Settings

  • Minimum Instagram video sizes: 600 x 600 pixels (square), 600 x 315 pixels (landscape), 600 x 750 pixels (portrait), 600 x 700 pixels (Carousel video dimensions)
  • Maximum Instagram video length: 60 seconds

Instagram Stories Settings

  • Instagram Stories size: 1080 x 1920 pixels

IGTV Settings

  • Instagram IGTV video size: 1080 x 1920 pixels

Pinterest Specs Guidelines

Pinterest Images (organic or promoted) Settings

  • File type: .png or .jpg
  • Max file size: 32 MB
  • Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio that’s greater than 2:3 might get cut off in people’s feeds

Pinterest Videos (organic or promoted) Settings

  • File type: .mp4, .mov or .m4v
  • Encoding: H.264 or H.265
  • Max file size: Up to 2 GB
  • Video length: Minimum 4 seconds, maximum 15 minutes
  • Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 9:16).

Pinterest Promoted Videos at max width Settings

  • File type: .mp4, .mov or .m4v
  • Encoding: H.264 or H.265
  • Max file size: 2 GB or less
  • Video length: Minimum 4 seconds, maximum 15 minutes
  • Aspect ratio: Square (1:1) or widescreen (16:9). Note that max-width videos can’t exceed the height of a 1:1 aspect ratio.

Youtube Specs Guidelines

Youtube Video (standard) Settings

  • File type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
  • Max file size: 128GB or 12 hours, whichever is less
  • Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p) (all values for pixels)
  • Minimum dimension: 426 x 240 pixels
  • Max dimension: 840 x 2160 pixels
  • Aspect ratio: 16:9

Facebook Specs Guidelines

Facebook Image Settings

  • Profile picture size: 180 x 180 pixels
  • Cover photo size: 820 x 462 pixels
  • Link image size: 1200 x 630 pixels
  • Image post size: 1200 x 630 pixels
  • Group cover image size: 1640 x 922 pixels
  • Event image size: 1920 x 1080 pixels
  • Ad image size: 1200 x 628 pixels

Facebook Video Settings

  • Video size: 1280 x 720 pixels
  • Maximum video length: 240 minutes
  • Video ad size: 1280 x 720 pixels

Facebook Stories Settings

  • Story ad size: 1080 x 1920 pixels

Twitter Specs Guidelines

Twitter Images Settings

  • Profile picture size: 400 x 400 pixels
  • Header size: 1500 x 500 pixels
  • Post image size: 1024 x 512 pixels
  • Card image size: 1200 x 628 pixels
  • Image ad size: 800 x 428 pixels

Twitter Video Settings

  • Video size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait)
  • Maximum video length: 140 seconds
  • Video ad size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait)

TikTok Specs Guidelines

TikTok Video Settings

  • File type: .mp4 and .mov files. For ads, it also supports .avi and .gif files
  • Max file size: up to 287.6 MB in size for iOS, or 72 MB on Android
  • Max file size for ads: up to 500 MB
  • Dimensions: 1080×1920 pixels
  • Aspect ratio: 9:16 (1:1 is also possible, but it won’t take up the whole screen)


Found this article useful? Don’t forget to bookmark it so you can have it handy next time you need to know the Social Media dimensions.

Sign up for free to our CD World From Home Virtual Summit on 16th July to learn how to repurpose your visual content.


Last updated: 13th July 2020 

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