SEO Glossary

Have you ever felt lost when reading an article related to SEO optimization? With so many specific terms, do you know what they all mean? It is hard to understand what to do if you are not getting the message correctly. This article is for you. We’ve put together an SEO Glossary for content creators like you so you will always know the meaning behind the most common terms used in the SEO.


SEO Glossary for Content Creators

Accelerated Mobile Pages (AMP) – A project from Google and Twitter created to increase site speed and achieve a better website performance. You can find all the information on the AMP website.

Alt Text or Alt Tag or Alt Attribute – Copy you add to an image to be used by search engines and screen readers (for blind and visually-impaired people) to understand the contents of an image.

Average Position – How your page ranks against other pages on average on search results.

Backlink / External Link – When you add a link to a third party domain into your content.

Bounce Rate – A metric that shows how many visitors came to your website and then left immediately after without performing any action or visiting any of your other pages.

Broken link – Basically, a link that doesn’t work. This can be due to an improper URL, a deleted linked page (when a page is moved or renamed).

Call to Action (CTA) – Word(s) that are meant to persuade the visitors to perform a certain action

Click through Rate (CTR) – A metric showing the percentage of people clicking on your ad/website after it has been displayed in the SERPs. It is calculated by dividing the number of clicks by the number of impressions.

Cost per Click (CPC) – A payment method used by Google Ads where the advert price is based on the number of clicks the ad gets.

Crawl – An algorithm used to scan and analyze websites in order to rank and index them in SERPs.

Domain – The location of a website typically displayed as a domain name or an IP address.

Domain Authority – A metric used to show the relevance of a website for its industry or subject area. It measures how well the website will perform in SERPs and how competitive it is compared to other sites in its niche.

Impressions – Each time a result for your article/website is displayed in the SERPs.

Internal Link – When you add a link to your own domain into your content.

Keyword – Word or phrase used as a search query in the search bar to find content related to match-content.

Latent semantic indexing keyword (LSI) – LSI keywords are words and phrases that are semantically related to your primary keyword.

Landing Page – A specific page that appears after the visitor clicks on a link.

Meta Tag – An important tag describing the content of the article/page/website used by the search engines in the search result snippet.

Pageview – Metric used to identify each time a visitor loads a specific page.

Referral – When a third party website as an external link to your website.

Rich Snippet / Rich Format – Structured data can be added to the HTML of a website to provide contextual information to the search engines during crawling. This information can then be displayed in the SERPs, resulting in an enhanced listing, known as a rich snippet.

SEO – A form of marketing focused on improving visibility and rank in the organic SERPs and gaining organic traffic.

SEO Title – An HTML meta tag that acts as the title of a webpage. It could be different from the title visible to the user in the frontend.

Search Engine – A program that searches through all the files on the world wide web, categorizing them by keyword and storing them in a database.

Search Engine Result Page (SERPs) – Pages displayed by the search engine in response to a user performing a search query.

Search Volume – The total number of search queries a certain keyword or phrase gets in a certain period of time.

Search Term / Query term – The word or phrase a user writes into a search box in order to get information that matches.

Session – The period of time a user is actively engaged with your website.

Sitemap – A list of all the pages on a website that would help search engine crawlers to index all pages on the site.

Slug – Part of a URL which identifies a particular page on a website in an easy to read form.

Voice Search – A speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field.


Are you excited to start working on your SEO strategy? A collection of SEO articles specific created for publishers is waiting for you here.

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