A referral from a third party to your Blog can go a long way in providing benefits to your website. Why are backlinks important? What are they? How do you get them? All your questions will be answered!
Referral traffic describes users you get on your website coming from other sites. Referral traffic comes from backlinks or “inbound links”, “incoming links”, “one way links” – different nomenclatures but always the same process: linking from one site to another.
Getting more referrals to your website is considered an off-page SEO tactic.
Why are backlinks important?
Backlinks are important because they work as “votes of confidence” for your website affecting your SEO game – the more “votes” you have the better your page will rank on search engines. Just to give you an idea on how important they are, even with all the Google’s algorithm changes, backlinks remain a key ranking signal.
Apart from SEO benefits, you will also have a chance to reach a wider audience and convert a new visitor into a frequent visitor.
However, with the increase of bots and bad practices around incoming links, only quality links will be considered.
What is a quality backlink?
- A quality backlink comes from trusted and authoritative websites with high domain authority. The more authority the site has, the more authority will pass to your website.
- A quality backlink includes your target keyword in the link’s anchor text. It doesn’t need to have an exact match but the link’s anchor text needs to be related with your keyword.
- A quality backlink comes from a website with a topic related to yours. This way search engines can understand that the link wasn’t forced and it is in fact valuable for the readers.
How can you get referrals?
- Create collaborative content with other experts in our industry
- Use high-quality content formats proven to generate buzz as quizzes, infographics, ultimate guides, how-to/tutorials, etc.
- Publish “Skyscraper” Content
- Do competitive backlink research
- Write guest Blog Post on industry blogs
- Leave comments and reviews on third party websites
- Turn mentions into quality backlinks – if they mentioned you and your website but haven’t link to it, reach out to them and kindly request them to do so
- Reach out to websites who have mentioned you in the past and look for new opportunities to be featured
- Network! Reach out to experts in your industry to tell them about inbound link opportunities