Since the initial drop in traffic in mid-March 2020 via search engine operated channels, Pinterest has begun to increase its power. In fact, according to Pinterest, the platform usage is at an all-time high since the beginning of April. As consumers flit from dealing with immediate lifestyle changes to now searching for practical support to more niche queries…now’s the time to test out the new Pinterest Trends Tool!
Pinterest Trends is akin to Google Trends, simulating the trajectory of search terms within the platform which allows you to stay on top of behaviour changes. Before we would rely on their reports, but this tool allows for more niche research built around your content.
Pinterest also launched a new exploring feature: the “today” tab. Every day, the Pinterest team curates ideas based on popular searches from around the world rather than personalised recommendations. Another prime reason to be on top of Pinterest Trends to boost exposure.
How to use Pinterest Trends
- Begin typing in major keywords that are trendy e.g. loungewear or bread making to see what related terms come up as suggestions. These can give you a good indication of what Pinterest deems as relevant to highly competitive themes which can give you a niche to focus on.
- Note down and use keywords that are creeping up in trajectory so your content can be better optimised to reach a wider audience.
- Use the examples of Top Pins for your researched keywords to get visual inspiration. Furthermore, check the Pinterest Best Creative Practices to create visually dynamic pins.
- Use the above step to see if there are any new ways to display content that you already have created. Create these new graphics using a tool like Adobe Spark, Over, PicMonkey or Canva – all partners approved by Pinterest. Furthermore, you can create videos to add to the platform too. Make sure to manually upload these new pinnable graphics and write a description and title, ensuring that you’re adding the relevant keyword phrases in there!
- Pay attention to the trends to which Pinterest does NOT have data. Keywords like “Quarantine” & “Lockdown” don’t have available data. Upon further research, we can assume that Pinterest is attempting to bury certain content to avoid the spread of misinformation. Consider finding alternative keywords like “at home” which is safe to use and add these in your board titles, keywords descriptions, etc.
- In fact, go ahead and make an “at home” board altogether to put all of your relevant lockdown content and evergreen at home content previously created. Adding this content in one place will make it easier for your followers to use as a resource!
As more Pinterest tools are being launched during this period, we’ll be bringing more tips and tricks on how to best use this platform. Make sure to check back regularly!