Pinterest SEO in 2018: How to Optimize Your Pins for the Changes

From Instagram algorithm updates to shifting user behavior patterns – there’s a lot of industry shifts style publishers need to account for.

Today’s post is all about developing a new game plan for Pinterest. If you want to learn how to make the most of this platform in 2018, read on to know the latest best practices!

PINTEREST SEO IN 2018: THE “SMART FEED” ALGORITHM

Like many other social media platforms, Pinterest sported a chronological feed in the early days. However, as the platform became more popular and the volume of Pins grew at tremendous rates, the founding team switched to a more “intelligent” ranking algorithm.

Each user now sees a personalized feed, designed with the following parameters in mind:

  • Pins from different sources are mixed together at different rates. You no longer see all the latest Pins added to the same board from someone you follow. Instead, you are presented with a more diverse overview of the latest content added to all boards.
  • The algorithm selectively chooses not to display Pins of “poor quality”; or may choose to show them later in the feed.
  • You are now shown the “best” Pins first, rather than the newest ones. In some cases, newer Pins might be better, but the newness factor is no longer dominant.  

Apart from Pins/Repins from users you follow, the new feed also includes “Related Pins” and “Pins from your interests”. If your Pin performs well and is deemed of high quality, it will be shown to people who don’t follow you yet.

To determine which Pins to highlight in those two categories, Pinterest takes the next four factors into account:

  • Domain Quality
  • Pin Quality
  • Pinner Quality
  • Relevance

To tame the new algorithm, you will need to optimize your content around these factors. The following the next tips will help you do just that.

TWEAK YOUR PROFILE SETTINGS TO IMPROVE DOMAIN QUALITY

Pinterest’s goal is to deliver delightful, high-quality content to the users. So they want to ensure that Pins come from reputable websites.

To increase your websites trust factor on Pinterest do the following:

WORK ON YOUR PIN QUALITY

We all know that certain types of images consistently attract more likes on Instagram. Pinterest users are also biased towards particular types of visuals. To increase your content’s “Pin-worthiness” experiment with the following:

  • Create longer vertical images, to compliment your blog posts. You can add them at the bottom of the page with a prompt to Pin the image.
  • Make sure those Pins are high quality – no one will Pin a blurry or grainy pic
  • Feature your post title on the Pin.
  • Canva has some great, pre-made templates and design elements you can use to craft your Pins.

Experiment with different types of Pinned content and keep an eye on the analytics tab to determine what content performs best, and what boards generate the most traffic back to your blog.

Also, consider joining a few popular group boards in your niche as well, to increase the exposure to your content.

STAY ACTIVE ON THE PLATFORM

Pinning, liking, commenting and interacting daily tells Pinterest that you are an engaged user, and you are getting rewarded for participation with higher rankings.

The platform can be a major time-sucker, though. So you can try using some scheduling tools to save yourself time.

Extra quick tip: Be sure to Pin popular content to your boards as that contributes being a quality pinner.

SEO-OPTIMIZE YOUR PINS AND BOARDS

Pinterest can’t see the images you are pinning, but their algorithm can read all the texts you leave to determine how relevant your Pin may be for another user.

Keywords in Pin titles and descriptions have a significant impact on rankings. Follow these quick steps to optimize your Pins:

  • Decide on the keywords first – start typing a keyword in the platform’s search bar and jot down the auto-suggested keywords – then click around for different suggestions. Focus on choosing specific keywords, rather than going broad e.g. “striped spring shirt dresses under $150” is better than “spring dresses” as it gives more context to the algorithm and allows them to rank your Pin for multiple shorter phrases.
  • Work on your descriptions – you have 500 characters to include your keywords, an enticing description of your content, and a few hashtags to give an additional relevancy cue to the algorithm.
  • SEO-Optimize Your Pin – use the same best practices as for all your blog images.
  • Optimize Your Profile + Board Descriptions – include keywords relevant to your niche, a snappy title, and a creative description detailing what will be featured on your account.

Getting ranked on Pinterest isn’t as hard as most think, as long as you play the game by the rules and consistently work on improving your content quality and relevance!

 

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