THE ONLINE STYLIST
The Online Stylist
“Working with chloédigital has definitely helped me think more strategically about design and tech. Before I joined CD, I rarely thought strategically about blogging or the technical side of things.
I think that with a creative head on, it can be quite challenging to force yourself to give headspace to strategy and how you might be able to improve the all-important reader experience via the tech.”
“The new site was my biggest set of changes so far, and also the first time I had experts on hand to help me think through these changes and options way before implementation.
When it comes to the look of my site, in the past I’d jumped in and focused on aesthetics alone. Being able to talk though really vital elements first (er Hello content categories and navigation!!), was invaluable and a total eye-opener.”
TAXONOMY TIDY-UP OF ALL CONTENT, AND NEW CATEGORY PAGES
INCREASED NUMBER OF POSTS SHOWN AT A GLANCE ON HOMEPAGE AND CATEGORIES
REFLECTED IN ALL TOUCH POINTS, CULMINATING IN ABOUT PAGE, TO CLOSER REPRESENT AMANDA AND THE TOS ETHOS
“As someone who’s been blogging for nearly ten years, it’s so easy to carry on doing things because that’s the way you’ve always done them! I rely on TeamCD quite heavily to give me a guiding hand when it comes to important tech knowledge that will help me retain my space in the blogosphere.”
“Communication is key, and the regular updates as the project developed through all stages really helped me plan things alongside business as usual. The design quality was brilliant and being able to see design mocks of the different pages was really key in understanding how it would all come together.
When it comes to the tech side of things, I know what it is I want for the blog and Team CD are so on the ball with interpreting it, and even suggesting further enhancements that I wouldn’t have thought of”.
THEY BLOG AT:
The Chriselle Factor
Los Angeles, USA
Adapting a flexible eNewsletter template to content purpose
Seeing our numbers in a monthly report has really helped streamline what we’ve accomplished in a month. We love that CD breaks everything into digestible bits of information, they’ve been so great at being present, supportive and hands-on with everything that we’ve been doing.
We really appreciate that CD was always there to answer any questions, it made us feel very comfortable pushing new projects and ideas by not limiting us to a long turnaround time. We also really appreciate the monthly recaps that not only dive into what went well or not, but there is always a go-forward plan of action for strategizing content for future months.
Coco's Tea Party
As part of the continued development of my business and blog, I really value the strategic input that the chloédigital team provide.
It helps me think outside the box and as a result I’ve taken the business in directions I wouldn’t have imagined five years ago – like publishing an e-book, for example.
Q: What did you think of your M+ Project?
A: I was so impressed by the quality of designs pitched to me during my site refresh. I loved them all! I feel like the chloédigital team completely understood all of my notes and were also able to suggest amazing tweaks that I hadn’t even considered. The process was really smooth from start-to-finish, and all of my design feedback was taken on board and edited quickly.
The design I eventually settled on is better than I could have imagined. It has definitely given my blog a more professional, slick feel.
Q: How has the new look for your site contributed to your blogging goals?
A: The blog now looks so good it’s definitely forced me to elevate the look of my photography, and I worked hard to develop a Lightroom preset that is unique to Coco’s Tea Party. I felt that all of my images needed to be cohesive, because the blog suddenly looked so much more pulled together.