Beneath the Website

Dishing the insight from behind the screen. From content creators best practice, to website data drops, to real-talk opinions from strategists.

IN/SITE

Debunked: Influencers have lost their relevance

“Influencers are dead” “No-one trusts influencers” “Blog content isn’t relevant”…and yet, influencers have maintained the revenue of brands, developed stronger trust with their audiences …