Image SEO 101: Rank Better in Google Image Search Results

Gorgeous visuals are the backbone of a successful fashion and lifestyle blog. In fact, that’s why a bunch of readers flock to your website in the first place. You already know that great quality photos can be utilized to drive traffic from social media platforms such as Pinterest and Instagram. But are you paying attention to image SEO for your site?

For most content publishers, SEO sounds intimidating, and we get it. Spending time on optimizing your photos can be hard to justify, but we have one very valid reason why you should reconsider…

According to recent research, users conduct searches in Google Images 10 times as often as they scout Bing or Yahoo; and 40 times more frequently compared to the number of searches on Facebook.

This means that there is the opportunity for a lot of additional traffic to your blog. To leverage it, you just need to learn a few quick image SEO tips for better search rankings. So let’s dig in!


High-quality glossy photos tend to run large in file size and unfortunately, bigger isn’t better in this case. Google will not rank images well that take too long to load. So your first step in optimizing your image sizes (without losing the quality) is by taking note of these tips from our team.


Replace those standard ‘DCP00010.jpg’ file names with more descriptive titles such as “skiing outfit” or “mango smoothie recipe”. Improving file names makes the image more searchable and easier to rank for similar terms typed by users.


ALT tags are special HTML attributes that communicate what’s in the photo to the search engines. Also, they pop up when your image cannot be displayed for some reasons (e.g. poor Internet connection). Using ALT tags is essential to rank high in Image search results.

Our favorite Yoast plugin reminds you if ALT tags are missing from certain photos in the blog post. However, if you are not using it right now, it’s still not an excuse to ignore adding those tags to your images!

Here’s how to add ALT tags if you are using

    • Click on the ‘Image’ and choose ‘Edit’.
    • In the new ‘Image Details’ window, you can now see the ‘Alternative Text’ tab.
    • Add a descriptive blurb about your image. It can be a longer description if you need to communicate multiple details e.g. “statement pink faux fur coat with white culottes winter outfit idea” is a good one.


Image sitemaps also provide Google with additional data about your images and help the search engine discover and rank them accordingly. You can check our quick guide for adding an XML and Image sitemap to your blog.


Search engines also determine the relevance and content of your images based on the context of everything else surrounding them including your text, page title, page URL, and other images or video content.

That’s why adding random images to “spice up” some stories may not always be a good idea.

For instance, if you are writing a story about Instagram editing, adding images with titles and alt tags such as “puppy.jpg” and “cute puppy” will not make the blog post rank better. Instead, use more relevant descriptions as such as “Instagram light edit for animal pictures” and “instagramediting.jpeg” to send a coherent message to the search engines about your page content.

Using image captions and descriptions is optional if you have already completed the previous optimization steps. Now let’s get to work and start improving your image SEO to attract new visitors and loyal readers back to your blog!


Are you a CD Babe? Get in touch with your support team or CD consultant for more insights and advice!

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