If it’s one thing 2020 has taught us it’s that preparation and agility needs to be balanced when managing your content. Implementing a content calendar for this reason is a must. Effective digital strategy revolves around streamlined and cohesive cross-channel content planning and for this reason not all content calendars are made equal. We created an influencer content calendar via Airtable, to help better manage content across platforms whilst keeping abreast of the connecting links between channels. Working with your blog content as the nucleus, the Airtable content calendar allows you as a content creator to set out the intentions of your content, format, SEO planning, ahead of time before writing, branching out to you social promotion of blog content.
Here’s how to get the most out of the content calendar we created for you.
Getting started with your Content Calendar:
Airtable is an intuitive and visual database that allows for the synchronisation of multiple sheets via multiple views. The calendar we created for influencers has 3 main tabs:
- Content production – where you can add your content titles, manage the categories you wish to tag, the keywords you wish to use along with your content type (in multiple viewpoints – we recommend using the Grid View and Calendar View as your defaults and the other views when needed to work on specific tasks)
- Social schedule – where you can assign social posts that promote your blog post content, along with grouping social and blog content into larger campaign projects
- Sponsored content – a list of the sponsored projects across channels
All of these tabs are synchronised with one another, meaning that what you type into a field is updated in it’s corresponding on another tab.
Once you download the Airtable calendar, you will have access to a read only version. To begin using it, you must duplicate calendar using the instructions within the dropdown near the document title. Once you’ve duplicated it, you can edit, change, customise to your heart’s content to make your calendar work for just you. For more advice on how to use Airtable, you can check out their help centre for tips and tricks. Make sure before adding content that you update the example Categories, Pillar groups, Formats etc to your own ones!
As a starting point here is how we suggest using your new calendar:
- A you come up with new content ideas – add the title in the HEADLINE column
- Assign a publishing and draft due date to keep track of your copywriting deadlines (n.b. you can also check out the Calendar View to keep on top of your deadlines)
- It’s a wise idea to do your keyword research before writing your content so it’s easier to integrate your keywords within the copy. Add your keywords in the Keywords tab as a reference
- Assign your tagged WP Categories
- Is the content intended as part of your Pillar group? Tick it off and assign the corresponding Pillar category
- Assign what Action you want to drive from the content (customise these depending on your content. Examples could be: Shop, Comment, Share etc)
- Assign what Format the content should take (customise these depending on your content. Examples could be: How-tos, Recipe, Lists, etc)
Wait a second…what’s a pillar content?
Pillar and cluster content models are a means to better manage your content holistically around keywords that you wish to target. It’s a best practice SEO content management system that favours long form, rich content at the heart of your ongoing content (your pillars) and subsequent, ongoing cluster content – spin off topics which are short form and digestible, which are then internally linked to your Pillar content. This content calendar allows for you to keep on top of your Pillars and clusters along with our SEO keywords so as to better manage your SEO overall. If you’re looking for ore info on how to better manage your SEO, check out our you can purchase our SEO Guide.
The columns furthest right of the Content Production tab allow for you to assign blog posts that are sponsored or part of a larger campaign. You can also assign particular social feed posts, IG stories, Youtube videos that link to your blog. Anything that you add here is synchronised to the Social Schedule tab allowing for a more efficient approach to your content management.
The same is true vice versa – anything you add within the Social Schedule tab will update it’s record within the Content Production tab if linked to a blog post.
These are just a few of the things the calendar has to offer. You ca review the different views available within the Calendar description. The true trick is to play around with the table to make it work around your thought process. Go ahead, make it your own!