How To Speed Up Your Website Loading Time

Do you know what’s the most boring blog of all times? The one that loads for ages! Your readers don’t have the time or the patience to stick around while all the content loads. This fact is twice as true if they’re visiting your blog from mobile.

Allow us to explain why those seconds count more than you might think.

Fast Site Speed = Multiple Benefits

First of all, website speed’s an important SEO ranking factor. The faster your page loads, the higher search engines will display it in search results.

Next, your average visitor attention span is just 7 seconds (and closer to 3-5 seconds with Gen Z). If your content loads longer, most folks will just bounce off somewhere else.

Finally, according to an Aberdeen Group study a 1-second delay in page load time results in:

  • 11% less pageviews
  • 16% decrease in visitors satisfaction
  • 7% loss in conversions (mind this if you’re selling a product or growing your email list)

That’s why website loading time is so important and here’re the ways to increase it.

Optimize Your Images

This certainly doesn’t mean reducing their quality though. Crisp and stunning visuals are important, but they should not be of monstrous size. Reducing your image size by a modest 5-10% can drastically improve the page load time.

Opt for Fast Hosting

Choose a provider that has little-to-no downtime and offers lighting speed to all users. At chloédigital, we recommend using WP Engine. You can learn more about this hosting provider from our previous post.

Clean Up Your Database and Admin Panel

Don’t be a hoarder. Get rid of the old plugins and themes you don’t use anymore for starters. Then go through all the drafts, duplicate images, post revisions history and so on. Those little things eat up bandwidth and make your pages load slower.

Check For Broken/Expired Links

Again, these fellows drain on bandwidth and result in poor visitor experience. A reader will leave soon enough if she/he bumps into several 404 pages. You can find most of the broken or expired links through Google Webmaster Tools or use a 3rd party plugin for that.   

Compress Your Blog

You should aim for not more than 500-700 KB in page weight. But high-quality posts can easily go beyond this number, which makes them take longer to load. To increase the loading time of such pages, you can compress them using a great tool called Gzip. Compression reduces the bandwidth your pages need to load and the overall website response time. According to Yahoo, compression can reduce the page load time by almost 70%!

Reduce The Amount of CSS and JS Code

CSS code (aka the code you use for styling your website pages) and Javascript (functional coding powering certain plugins and external tools) can slow down the page load time. Specifically, duplicate JS and CSS files that get added automatically when you install new plugins.

Ideally, you should’ve just one external CSS file. You can check this with CSS Delivery Tool. If that’s not your case, you’ll need to add the spare ones to your main file and eliminate the duplicates. Same goes for JS files.


Are you a chloédigital publisher? Take action with this post by asking your support specialist about improving your website speed.

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