You’ve written a pretty awesome blog post, your mouse is hovering over the ‘publish’ button but wait…haven’t you forgotten something? Fail to choose categories and tags for your fashion posts and you’ll end up missing out on a whole host of benefits. Here I will explain what categories and tags are, how to use them and why they’re so important.
The difference between categories and tags
Categories were first created by WordPress as a way of allowing bloggers to establish broad groupings of post topics and giving readers the option to browse content by the topics they’re interested in, rather than just chronologically. The problem was that bloggers were using categories to describe all aspects of their posts, making their lists very long. This is why WordPress created tags! Makes sense right?
Tags are similar to categories; however they are generally used to describe blog posts in greater detail. They provide a more specific way for readers to find blog posts on a niche topic they’re interested in.
So for example, whilst your blog categories on WordPress may be ‘fashion,’ ‘beauty’ and ‘lifestyle,’ your tags could be ‘outfits,’ ‘lipstick,’ ‘Topshop’ etc.
When a user clicks on one of your categories they will be taken to a URL like http://yoursite.com/category/fashion and if they click on a tag they’ll be taken to a URL like http://yoursite.com/tag/outfits.
Tips for creating WordPress categories and tags
Plan your categories – Before creating categories for your fashion blog, think carefully about the topics you cover and how your readers will expect your content to be organised. Remember you can add in categories later but if you use categories and then decide you don’t want them anymore, you’re going to have to do a lot of restructuring!
Use clear category names – Choose categories names that are clear to new users. So for example if you label the category ‘Beauty’ they’ll know to expect posts on makeup, skincare etc.
Don’t use too many categories – Knowing how many is too many categories can be difficult because it really depends on your fashion blog content. However if you seem to need to add a new category every time you write a blog post, you’ll need to rethink the categories you’ve been creating.
Make your tags apply to multiple posts – Don’t create tags that only apply to one post. Although you can be a little more liberal with tags, they shouldn’t be too specific. Remember that their purpose is to link related posts together.
Benefits of categories and tags
The primary purpose of WordPress categories and tags is that they help your readers to navigate your fashion blog and therefore improve its user experience. The easier it is for readers to find the content they’re looking for, the more likely they are to stick around! The longer readers stay, the lower your bounce rate will be, helping to boost your SEO.
Creating internal links via categories and tags will also help search engine to discover more of your site’s content. This will give you a greater chance of having all of your fashion blog posts indexed. The anchor text of the links (the category and tag names) will also give search engines an idea of what your content is about, helping you to rank for your targeted keywords.
Managing your categories and tags in WordPress
Are your blog categories and tags a bit higgledy-piggledy? If so, it’s time to do a tidy up! Maintaining your tags and ensuring there aren’t any duplicates will make your tagging structure more effective and useful to your readers. You should also go through each of your blog posts to check that they are all categorised and tagged correctly. It can be a little time consuming but if it leads to a better user experience and improved SEO, it’s definitely worth it!
Are you a chloédigital publisher? Take action with this post by asking your support specialist if you are using categorites and tags correctly.
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