Food blogs are in a unique position. On one hand, your readership constantly demands new recipes. On the other hand, you need to attract consistent SEO traffic to ensure your seasonal food recipes are valuable all year round, in order to grow your blog into a successful business. That’s why the strategic diversification of your content is essential.
To ensure that your food content receives consistent traffic and doesn’t go to waste, don’t forget to stock it with fresh and evergreen content.
What’s The Deal with Evergreen Content?
The benefits of creating evergreen content for bloggers are huge when you place a number on them. Per Coschedule:
- Evergreen posts tend to bring 238% more traffic within 30 days after publishing.
- They also secure an average 30% return on traffic in the 2nd and 3rd months post-publishing.
- On average, it takes 5.36 as many seasonal blog posts to match the results of one evergreen blog post on your blog.
So if you want to accomplish more with less content, here are the quick tips for creating super fresh and juicy food content that will remain relevant all year!
Repurpose Your “Party Leftovers” in a Fresh Meal
There’s no escape from seasonal content for food bloggers. You know your numbers—before every major holiday, your traffic numbers go up for those kinds of posts….to completely dry up just a few weeks later.
Here’s a quick trick to minimize those swings in traffic without constantly producing new content—repurpose your seasonal recipes for new occasions.
Let’s take a party snack recipe post as an example. For instance, you’ve created an amazing recipe for the Super Bowl. A week after the tide is gone, you can update your title and intro, removing those “season-sensitive” identifiers in the text and leave the post dormant for a few months in the archives.
Once you approach 4th of July or another holiday—add a quick refresher to your recipe and perhaps some new pics with festive décor and re-publish that recipe once again.
Create Tutorials for Beginners
How-to and tutorial content types are timeless. They are always in demand, especially among the newbie chefs. The better news? Good beginner guides are scarce around the web as once we know something, it becomes difficult for us to share that basic knowledge with others.
Yet, there will always be plenty of people looking for detailed answers to their pressing cooking questions such as how to:
- Boil soft eggs
- Choose a good kitchen knife (or any other popular utensil)
- Organize/what to make for some non-seasonal event such as a kids birthday party, baby shower, sweet sixteen party etc.
Creating content for beginners also helps you consistently attract new audiences to your food blog. And after they successfully master the basics with your help, they will gladly return for more advanced recipes!
Publish Resources Posts
Creativity can leave or enter the room at any minute. When you are struggling to come up with something super fresh and unique, resort to summarizing some of your best ideas and piling up helpful resources in one major post.
Also, by creating evergreen cornerstone pages (those featuring a round-up of your best content around one topic) you unlock some major SEO benefits and improve your search rankings—double win.
Unlike tutorials, resourceful posts are more tip-based, rather than how-to based. They offer quick advice on a variety of topics with links to additional reading (your previous posts).
Here are some ideas for a food blog resource post:
- Kitchen organization
- Round-up of easy lunch/dinner/breakfast recipes e.g. under 10 minutes
- Best tips for cookware/bakeware and the best ones to choose
- Cooking/kitchen hacks that make life easier
Create a “How To Choose a Product” Post
Every cook knows that good tools are a major part of the dish success. But picking the right ones can be a struggle. Publish a post explaining how to choose the best product based on your extensive experience.
While it’s okay to spice up this post with some affiliate links to your favorite brands, avoid publishing a post that comes across as highly promotional. Be objective, and make your product tutorial all about teaching—provide reviews and feedback from others; share insider tips and offer genuinely helpful comparisons of various options!
When brainstorming evergreen content for your food blog, aim for originality and value above all. At first, it may not seem easy to “be green” as such timeless pieces will often require more time and dedication to create. But that effort massively pays off over time!