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How to Create Blog Post URLs with Keywords for SEO

Long blog posts URLs don’t look sexy. Neither they appear catchy or attractive for readers and search engines, meaning less engagement and traffic.

Short is The New Black

Let’s take a look at two blog post URLs



The first one obviously looks better, right?

  1. It’s easier to type and remember for readers re-visiting this post.
  2. Readers will know what type of content to expect when they click on your link.
  3. It looks better when getting shared on social media esp. Instagram bio and Twitter, where length matters a lot. Search engines clearly understand what’s your blog post is about and can rank it properly in the search results.

Clear with whys? Let’s move to the hows.

How To Optimize Your URL Structure


If you are a WordPress user, that’s pretty simple.

Login into your dashboard. Next, click Settings > Permalinks and choose Post Name as your default permalink structure as on the image below:

Screen Shot 2016-01-15 at 14.30.56

That’s it. All of your permalinks will now have this structure.

To make sure everything is working fine and you don’t have any broken links in your content (leading to 404 pages instead of the new ones) install a Simple 301 Redirects plugin and activate it.

You’ll now see two gaps to fill: Request and Destination.

All you have to do is now add the old permalinks structure into the Request tab and the new permalink structure into the Destination tab. Everything should work fine now.

Alternatively, you can go through all your content manually and change the old links to the new ones, but that will take loads of time.

How To Optimize Your URLs with Keywords

So, you are about to publish a new blog post titled: My Amazing Trip To NYC in Fall + Free Gourmet Guide.

The URL WordPress will autosuggest for you will look like this:


The best way is to simplify it is to use /gourmet-guide-nyc/. You can do that by clicking the edit button right under your title.

This keyword “gourmet guide nyc” is great as:

It’s an actual search term people often use.

  1. It perfectly represents what’s your content is all about both for readers and search engines.

When choosing keywords for URLs here are some essential rules to follow:

Do your research in advance. Tap into Google Keyword Planner and analyze the keyword suggestions, search volume and competition stats.

Next, paste a few keywords into Google and have a look at the first five results.  If you spot loads of big names on the list (e.g. Tripadvisor, Viator and so on), try to choose a less competitive, longer keyword to optimize your post for.

Pro tip: Do a search for your keyword on Pinterest. Grab the URL you get e.g. https://www.pinterest.com/search/pins/?q=nyc guide and paste it into Your Landing Page tab in GKP.

Enjoy a list of untapped long-tail keyword suggestions with less competition!

Use Yoast plugin for SEO. We’ve already explained why Yoast is indispensable for bloggers in terms of SEO.  One of the most handy features is that it reminds you to use a target keyword and optimize your content around it, including blog post URLs.



Are you struggling with keyword research and finding the right keywords for you content? Join our community to get monthly consultations and actionable suggestions!

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