How Does Google Analytics Collect Information?

Google Analytics is a pretty handy tool and probably one of the most popular around. Thanks to it bloggers can obtain very useful information about their space on the Internet and build more reader-focused and efficient strategies.

If you have already launched your WP site, you most likely have a GA code embedded but do you actually know what it does and how it works? If your answer is no, it’s time to grab a pen and paper and take notes as we’re about to reveal all about it!


The Java Script Code embedded in your Analytics allows you to collect information about your visitor’s browser and computer settings, meaning that it can store information like your readers’ operating systems, screen resolution, etc. Plus, it sets a few cookies that among other things can determine whether your visitor is new or returning.


Every time a user’s behavior triggers the tracking code, for example when he/she loads a page on a website, Google Analytics records and collects that info. The information on each activity is first collected by the tracking code and then packaged up in a so-called “hit”. The hit gets then sent to Google’s servers for the following step: data processing.


In this crucial step Google Analytics transforms all the raw data applying the filters and the settings in your account. These settings are extremely important as they allow Analytics to process only the data that you are most interested in and that can align better with your business objectives and strategies.

For example, you might want to apply a filter that tells Google Analytics to not process any data coming from members of your team. Bear in mind to be very careful as once the filter is applied there is no way back to recover the data you asked Analytics not to process.


Once the processing step is over, you can finally access your data by using the reporting interface. It includes data visualizations and reporting tools that make it easier to read and analyze the info Google Analytics is presenting you.

To access your data you might also want to use Google Analytics Core Reporting AP,which allows you to build your own reporting tools and a custom dashboard to display your data.

Google Analytics is a fundamental tool that can help you to both improve your content as well as your user experience. Thanks to it you can find out useful info, like what content performs best and what performs worst, where your readers are located, when the majority of readers navigates your site and what are they specifically searching for, just to name a few. Having an understanding of the way it works can help you make the most out of it and achieve more #blogginggoals!

Back to you! Are you a chloédigital publisher? Take action with this post by asking your support specialist for tips on how to use and set up your Google Analytics account.

Want to become one? Find out all the benefits here.

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