Picture a six-figure income earner.
The typical picture is no longer a briefcase equipped, stiletto-clad financial executive in her mid-thirties, slaying 50+ hours a week in a global business.
It has shifted to include a creative, entrepreneurial and empowered, strategy-led publisher. She is female and is the leading breadwinner of her household. She’s also building her empire from her laptop, whether that’s from the comfort of her home or a remote island retreat – thanks to the rising power of blogging.
The art of storytelling through personal and relatable content has allowed an industry to boom and although it has been widely debated, blogging shows no intention of slowing down. Since birth, blogging has predominantly been a female-driven business, and it is now disrupting the publishing and advertising industries – for the better.
BLOGGING AS THE MILLENNIAL ENTREPRENEURSHIP MEDIUM
There are two important “Cs” describing the Millennial generation that really helps understand the success of the blogging industry at a glance: creativity and connectivity.
Millennials are the first generation to really grow up being able to connect with people, ideas, and information from all over the world. So it’s no wonder this same generation has pioneered a breed of digital businesses built around global communities of shared interests.
Combine this with the fact that Millennials trust peers the most (after becoming immune to traditional advertising), and that the Baby Boomers who brought them up, have encouraged the pursuit of experiences and expression over materialistic goods.
It becomes increasingly clear – it’s the perfect recipe for a new entrepreneur whose business is based on their lifestyle choices, recommendations, personal experiences, and shared interests with a community of their own.
At the turn of the century, Millennials were the first to realize that they can own a piece of web real estate and use it to inspire, educate and entertain. It then turned into a global phenomenon propelled by the growth of social media, together with the supportive network built around blogging on and offline. This gave online publishers their own rules as digital business owners, all through real-time connection.
JUST HOW SUCCESSFUL ARE BLOGGING FEMALE ENTREPRENEURS?
Whilst creativity and connectivity are two common traits that have largely contributed to the new spur of entrepreneurs, how do these two factors combine with traditional business?
BNP Paribas global entrepreneurship report has outlined some interesting stats on this. Firstly, women entrepreneurs tend to be more successful than men counterparts and are noted to have higher expectations – within the retail, professional services, and fashion niches mainly. Plus, companies led by women boast over $5.6 billion in annual turnover, and 89% of the survey respondents expect to grow and/or sustain the same profits in the next 12 months.
Add to the above statistics the allure of the blogging industry, and you get a brand new set of business goals to pursue compared to “traditional” entrepreneurship. These are creativity-driven goals – which seem to resonate the strongest with entrepreneurial boss women. Depending on brand persona and aspirations, influencers can choose from a variety of paths to develop their blogging businesses further.
Some great examples we’ve seen over the last few years are:
- Chiara Ferragni converting The Blonde Salad into her own online media destination via the TBS crew.
- Leandra Medine creating offline activities, events, in-person workshops, and mentorship through Man Repeller.
- Chriselle Lim setting up her own creative agency offering via Cinc Studios
- Archive Shoes by Danielle Bernstein and Persona Cosmetics by Sona Gasparian – both product lines that were formed from personal blogs and authoritative influence.
Blogging has allowed a generation of women to test different business ideas with their audience niches, survey the interest of a group of people via multiple social and marketing offerings/tools, and test ideas on a small scale before going all in.
HOW BLOGGING HAS HELPED REDEFINE SUCCESS FOR A GENERATION
Success today is no longer just seizing an executive position by the age of 30. In fact, ditching a “socially” respectable career in favor of full-time blogging is a common move for entrepreneurial women. Think Mary Orton from Memorandum – a former office girl, turned influencer, editor-in-chief, and co-founder of the popular Trove App.
Being an entrepreneur through blogging today means that influencers can now base their business on their lifestyle, passions, interests, and creativity – and back it up with their past expertise and experience! They now have all the tools and opportunities to launch their ventures through new concepts of business and ownership such as community building and understanding the power of influence, big or small.