Google Ranking Factors: How to Build Good-Quality Backlinks

Backlinks are one of the top factors that Google will look at when its algorithm is working out where your site should be ranked. But it’s important to bear in mind that simply having thousands of links pointing towards your site isn’t enough to make Google sit up and take notice – the links you’re creating need to be of a good quality.

Google’s algorithms have now become so sophisticated that you can’t take shortcuts with your backlinks – you have to obtain them in an organic, natural way. So here are our top tips for building you backlink portfolio properly, for maximum success on search engines.

Never, ever buy backlinks

You might be thinking that this entire process of building backlinks will take too long, and surely just a few purchased backlinks to get you off the mark won’t hurt?

Wrong! Google is onto bought backlinks in a serious way, and you can be harshly penalized for trying to cheat the system like this. It may take a while to get your backlinks off the ground, but surely that’s better than having the entire site blacklisted from the world’s biggest search engine?

Reach out to other websites

To build quality backlinks, you’ll need to take a personal approach. Other bloggers and those running highly-ranked websites are hardly likely to respond if you send them a mass email asking for a backlink with no offer of something in return. It’s important to build relationships with others in your niche – you’ll be able to help each other with backlinks, guest posts and more.

Find unlinked mentions

Another great way to build your backlinks is to get in touch with websites that might have mentioned your brand or blog before, but without including a link. You can use tools like to find any mentions of your brand online, then get in touch with them and kindly ask if they’d link back to your site to ensure readers can find it with ease.

Search Twitter for guest post opportunities

Sometimes it can feel almost impossible to find a guest post spot that doesn’t come with an arm-length list of do’s and don’ts. Luckily, we’ve found a way to source these opportunities! By scouring Twitter, you can find websites that are posting guest posts regularly. Choose one of your keywords (let’s say it’s ‘beauty’) and search ‘beauty guest post’ in the Twitter search bar. Voila! A veritable list of sites and blogs that accept guest content. You can pitch to these sites and hopefully secure a good-quality backlink. 

Of course, there are a multitude of other ways you can build backlinks – infographics etc – but we’re sure that this list is enough to be going on with. Happy backlink building!

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