How To Create Exclusive Content For Your Email Marketing Campaigns

Struggling to find exclusive content for Email Marketing campaigns? If writing a compelling email sounds more complicated than writing a blog post or a description, this article is for you! 


Nurture your audience with your emails

You should ask yourself: How much time am I spending on Instagram engagement compared to creating newsletter content? Your subscribers should get as much love as your Instagram followers especially as these people have actively given you their data for direct communication. This is a clear demonstration of trust that you should take seriously. To take the subscriber relationship to an ardent level, you need to provide them with exclusive content. 


The Underlying Rule: DELIVER VALUE

Think about their needs. What do they look forward to receiving the most? What is the benefit of being your subscriber vs a follower? You need to be able to articulate the value of this content channel so you can best promote it and consistently deliver on this.

Here are some content format ideas to give you some inspiration:

  1. Special round-ups
  2. Giveaways & Discount Codes
  3. Tutorials & DIYs 
  4. Special announcements
  5. Life updates  

You can select a few from the above and even layer them, depending on your buyer persona and brand to create a unique content experience.


One last tip: Get personal!

Make your subscribers feel special by using their name on your communications to them. Personalization stands out on your subscriber inbox and helps to strengthen the relationship you have with them. 

In fact, emails with a personalized subject line are 26% more likely to be opened while 74% of marketers have stated that targeted personalization in emails increases overall customer engagement.*


Looking for extraordinary campaigns? Don’t miss our 60+ email campaigns curation to inspire you to create exclusive content for email marketing campaigns.


* Data from Experian via Campaign Monitor 


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