SEPTEMBER 06, 2017

Your Blog, Your Brand, Your Business

ABOUT

Your blog, your brand, your business. During London Fashion Week, September 2017, collaborated with Birchbox to hold a workshop at their co-working space with Oliver Bonas. The goal was to encourage digital publishers to think strategically and blog smart. Here we analyzed the importance of an editorial calendar, tone of voice, and cohesiveness across their blogs, branding and business goals!

As an influencer, you truly do have a position of power. Take advantage of it, use it to make impactful positive changes for your communities.
— BARRI-ALLISON BROWN, MARKETING ASSISTANT
The goal is to forge your online identity through cohesive copywriting.