Tips for Driving Email Marketing Traffic

Having a popping email game is a big mood for 2020. Not only is it a great method to boost the engagement from your community via direct messaging but it’s also an imperative marketing tool for driving traffic to your site. So how can you drive more email marketing traffic to your blog?

In essence, the trick is to be totally clear about your content strategy – you want to model what your followers across different platforms will receive from you and when. More importantly, you want to ensure that there are incentives to be receiving all of your cross-channel content holistically. This takes time and a lot of strategy-reviewing but when you crack it – you’re on the way to creating a truly ardent audience.

FOR NOW…

…Here are some tips to build pageviews from your emails:

  1. TEASE – when referencing content on your site, give an excerpt, a little vignette, a bit of je ne se qouis but NOT the whole story. Make sure there is a clear reason to go onto the blog to get all of the juice!
  2. …on that note…make sure you’re actually giving SOME juice! Always ask yourself where is the value?! Go ahead, make it impossible for them not to click 😉
  3. LEAD the way with a killer subject line to increase open-rate (OPR). Increase your OPR and you increase your chances of increased click-through rate (CTR) to your blog
  4. DRIVE action! Make sure each communication has one clear Call to Action and a clear goal for you to track. Asking your readers to interact in too many ways in one message creates reader anxiety. Having too many goals for each email makes the communication confusing for you to manage also. Keep it SIMPLE
  5. SEGMENT your audience around specific content areas and work to deliver the customised content to the right people to increase actionable engagement. This is a must to mitigate a disengaged audience.
  6. MOBILE-FRIENDLY? More and more emails are checked on the phone. Create a better User Experience by making sure it looks great on different devices and email providers.
  7. TEST to know your audience. A/B test different times/layouts/subject lines/etc to better understand the right cadence, timing, tone and visuals that engage and inspire action in your audience. Don’t get buried in the inbox

Now that you’re all fired up with your email strategy, you may want to upscale your email newsletter design. Want some design savvy? Check our a newsletter template packages here.

Need some pandemic related advice on email? Check out our recent email marketing traffic blog.


Leave a Reply

Your email address will not be published. Required fields are marked *

End of content

All posts are loaded

Privacy Preference Center

Necessary

These types of cookies help with the functionality of our site. These cookies follow your progress through the website. It is essential to ensure that any information you enter or routes you take are remembered by the website. Without this cookie, every page you visited would treat you as a completely new visitor. This cookie does not identify you personally and is not linked to any other information we store about you.

JSESSIONID,PHPSESSIONID

Analytics

This cookies are used to collect information about how visitors use the site. The cookies collect information anonymously, including the number of visitors to the site, where visitors have come to the sites from and the pages they have visited. We use this information to compile reports and to help us improve the sites.

_ga,_gid,_gat,__utmz,__utma

Functionality

Set by the Cloudflare service. It is used to improve site speed and performance and does not record any personal information. Set by the Cloudflare service. It is used to improve site speed and performance and does not record any personal information.

_cfduid

Targeting

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Intercom-id-c5ke8zbr