CD Bulletin

Welcome to the chloédigital bulletin. Each week we’ll present to you must know info, updates and key findings, tips, along with a sprinkle of love.

This week 27th November 2020:

This week 20th November 2020:

  • So Youtube has now started to add ads to all Youtube videos regardless of whether the content creator wishes to or not, or if they can monetise from the ads or not. 😕 …not everyone is happy about these changes. As you can imagine, one of the competitive advantages of having no ads below a certain audience size is that it aids in growth to reach a point of monetisation where ads are embedding in. This indicates that there could be repercussions overall in growing your engagement within a fledgeling channel. Ensuring that you’re consistently generating valuable and watchable content has never been more important on Youtube. Read more about the changes here.
  • Instagram has expanded its Guide functionality to make it easier to curate products and content within the channel. It’s clear to see how this could eventually become a purely shippable experience. As with all Instagram updates, the early bird catches the worm. Learn more about how you can begin using these new IG features ahead of the Holidays features now.
  • Twitter launched its stories..ahem…FLEETS…finally visual content can be shared in real-time to add further value in updates.
  • CD BABE SPOTLIGHT: We love a good product launch, and Fraiche Living is adding yet another digital product to their repertoire just in time for Christmas! These beautiful digital prints are ready for sale now. Learn more about Tori’s journey to starting this new side of her business in her Digital Prints launch post.
    Fraiche Kitchen Digital Prints - Fraiche at Home

THIS WEEK 13TH NOVEMBER 2020:

  • With the increase in e-commerce sales in 2020, it’s now more important than ever to bring the brick-and-mortar experience online. Next year, Amazon is looking to launch Amazon Explore, a virtual experiences marketplace. Amazon Explore will be a series of live-streamed sessions with e-commerce integration. Imagine a workout session where the host is showcasing the products you can buy. Amazon is also investing in its Live platform and on the reality show “Making The Cut” transforming them into a fashion shopping channel. That means new revenue opportunities coming for you but also shows you the e-commerce experience evolution.
  • Instagram changed its home screen this week after years without an update. Where you used to have the add the post button, now you have a “Reels” tab. Just next to the Reels, you now have a “Shop” tab. IGTV didn’t make it to the new home screen so you can see where Instagram is focusing on. Master your Reels with our strategic tips.
  • It’s a Tupperware virtual party! With a traditional model, the brand Tupperware is becoming more digital since March. Facebook, Zoom and even TikTok are the channels helping the brand to see the company’s biggest growth period in two decades. An amazing case study to consider when we talk about pivoting your strategy during a pandemic.

This week 6th November 2020:

  • There’s a lot that can be said about learning from outside the industry. As content creators gear up to discuss gifting with their audiences and how to make its season special (in a starkly different set up) we advise learning how brands should best tackle revenue generation. Understanding how to enhance revenue generation will not only up your own affiliate game but allow for more accurate and ROI driven brand partnership proposals. Check out the Retail Drive webinar on the 19th November on the 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience for more insight.
  • Multimedia is really hitting it off to drive conversions tis year. As we head towards another lockdown, video will only further resonate with audiences again. Not using your YouTube analytics effectively to fine-tune your strategy? Check out Hootsuite’s fresh off the press Youtube Analytics guide.
  • More channels mean more efficiency in visual cohesiveness. Keep on top of the graphic design trends now for 2021 so you can best prepare. Check out Social Today’s graphic design trends infographic to spark some ideas on how to refine your templates going forward.
  • In the midst of the political confusion, emotional zeitgeist and dare I say it…uncertainty…it can be difficult to maintain your creative spark. Your blog is valuable – even more so than before as audiences steer towards for value add content which web ca only provide. To shake things up use this 7 Deadly Sins of Blogging as a checklist your blogging efforts right now and light the fire to keep it going.
  • …Whilst we’re on that train of your thought…now you know what you should be doing right now, what do you do when your creativity needs a kickstart? Our friends at Pepper Your Talk have outlined 5 data-backed ways to get you motivated and feeling creative again!

This week 30th October 2020:

  • IG has now extended the max IG Live limit to a whopping 4 hours. Furthermore, IG has now allowed for content creators to archive Lives in a similar fashion to IG Stories. Our advice: like with all IG updates, you want to act fast and get on these changes quick. By no means do you have to create a 4 hour video…. but it’s definitely worth using the newly updated platform soon to ensure that you’re maximising the updates to your advantage. Think of this as getting on IG’s good side.
  • In case you haven’t realised by now, 2020 isn’t normal. So it begs to question how different Black Friday will be this year? We’re all for hypothesising and preparing in advance (f you haven’t already check out our Black Friday advice) rather than being reactive. Check out Forbes’ ideas on how the most commercial period of the year will work out in 2020 and beyond.
  • Google’s next algorithm change will be rolled out sometime next year. Luckily Google gave the digital world advance notice on this particular update called, Page Experience. It’s a wise idea to get ahead now. Follow Neil Patel’s advice and focus on strategies to reduce your Bounce Rate. To get you started, check out our tips from on reducing your bounce rate and increasing clicks. Our consultant team will expand on this later in the week so keep an eye out!
  • As PInterest works more with content creators to reach wider audiences, check out their latest Who to Follow list….Congratulations to our CD Babe, Coco Bassey, of millenielle, who made the edit!
  • Dior Bediako’s, founder of Pepper Your Talk, has launched their first white paper on Anti Racism in the Fashion Industry. Inspired by recent conversations and discussions about the barriers of Black British fashion professionals face, this white paper is not only timely but a thought-provoking report! Download your copy now. 

This week 23rd October 2020:

 

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#CDBABE @demibanging first started blogging at TWELVE years old on YouTube! She loved makeup so much that she figured out how to grow a following large enough for beauty brands to reach out to her to try their products – all of this before she even had a license to drive! She then created a blog as a central hub for all photos and to connect with a greater community. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This year she adopted the mantra ‘community over competition’ because “in the world of blogging there is so much to go around that there is really no true competition. We’re all so different and we all offer different things and we all have different journeys.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💻💄: https://demibang.com/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CD Babe Stories: A series which highlights incredible women changing the game in digital.

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This week 16th October 2020:

  • Social communities have seen increased activity and engagement since lockdown. Facebook has since released data on the effectiveness of Groups in their latest data drop. If you’re thinking about taking the step to creating a closed community for increased engagement, it’s worth a read of their latest stats.
  • As content creators and brands alike prepare for the most commercial time of year, it’s wise to map out any giveaways you might be considering. Having a solid communication plan and strategic intent before conducting giveaways is vital for their effectiveness, moreover for the retention of the growth you witness. Tune in on October 20th for Social Media Today’s Twitter conversation on how to run a kick-ass giveaway and competition.
  • We love a bit of digital innovation. This week take a peek at Fischer Price tapping into this year’s theme of nostalgia and digitalisation of in-person services through the new Instagram Toy Museum.
  • Working on your Pinterest CTA’s is a must to drive action at this time of year. Getting the fonts right is key. Tailwind recently released their practical font guides and font psychology guide to aid you in your text overlay graphics.
  • And last but definitely not least…Continuing on from our CD Babe Stories we have Samantha Stewart, of Style of Sam, sharing her story!

This week 9th October 2020:

  • It’s nearly Halloween in case you haven’t noticed. Pinners and searchers have been seeking out Halloween based content for the past 3 months. Make sure to get your ducks in a row, including your emails. As readers are looking at ways to make Halloween extra special amidst this strange year, email marketing could very well be a great tactic to provide exclusive insight and guidance. Here are some tips on how to make your Halloween email content stand out.
  • Whilst we’re on the topic of Halloween, have you seen Lyst’s recent data drop? Lyst provide a weekly roundup of the most searched for apparel globally. Right now there’s a big focus on Halloween pyjamas and animal print (we’re looking at you Tiger King). In case you want to know, we’re going as Jessica from Love is Blind…pass the red wine please.
  • Pinterest searching is on another level right now. It’s essential to have your searchability up to scratch via enhancing your Pinterest SEO. Need some guidance? Check out the new and updated Pinterest SEO webinar from Tailwind – it’s less than 30 minutes and you’ll leave with some good tangibles.
  • We love a good innovation story here at CD. This week we wanted to share with you Sprout, a winner of 2020 Innovation by Design Awards. This app reinvents travel as we know it, focussing on allowing the individual to experience every touch point in time rather than speed through it….gotta love technology.
  • And last but definitely not least…Continuing on from our CD Babe Stories we have Meagan Brandon, of Meagan’s Moda, sharing her story!

 

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#CDBABE @meagansmoda was a full time first grade teacher who loved taking pictures of her outfits to share with her husband while he was deployed overseas. He encouraged her to catalog her style for all to see in a blog! Since launch, her mission has been to show her community how to invest in the right pieces and perfect formula for mixing high-low fashion. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This year Meagan committed to changing up her routine and pushing her comfort zone. She’s learned “little changes can actually help encourage you to be more creative and they can really boost your motivation.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💻💛: https://www.meagansmoda.com/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CD Babe Stories: A series which highlights incredible women changing the game in digital.

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This week 2nd October 2020:

 

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#CDBABE Sabrina started her blog @beautylookbook in 2009 as a creative outlet while she studied marketing in finance in school. She found it most exciting to connect with other women around the world on something so universal – beauty! Her mission has been to be the best, trusted resource she can be for her community. She always has insight on those specific recommendations like “longest wear foundation” or “best dry shampoo for brunettes.” Her research in the industry is thorough and flawless! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This year Sabrina’s been reminded that “things can change so quickly in life and it’s really important to prepare yourself mentally and be able to adapt to change.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💻💄: https://thebeautylookbook.com/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CD Babe Stories: A series which highlights incredible women changing the game in digital.

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This week 25th September 2020:

This week 18th September 2020:

 

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#CDBABE @stephsterjovski is not only a talented designer and lifestyle blogger, but she is one of the kindest women around! You can’t help but feel the heart she puts in every post as she opens up about faith, fashion, fertility, and creating a life that you love. She encourages her followers to give themselves grace saying something she learned this year was “I feel like I’m pretty good at giving grace to others and not so much at giving that same grace to myself.” The answer she says is to let go of control and trust the timing of your life! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💻🕊️: https://stephjolly.com/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CD Babe Stories: A series which highlights incredible women changing the game in digital.

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This week 11th September 2020:

 

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#CDBABE @jennymeassick is what we’d call a “SUPERmom” who started her blog ‘Chocolate and Lace’ after having her first daughter. She needed a way to harness all of her creativity during maternity leave so she started by posting baking recipes on Instagram! Jenny is the ultimate example of watching your brand evolve since today ‘Chocolate and Lace’ is a full scale lifestyle brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Jenny’s empowering statement to take with you: “a woman can be more than one thing… we really can build a life by design.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💻🍫: https://www.chocolateandlace-usa.com/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CD Babe Stories: A series which highlights incredible women changing the game in digital.

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This week 4th September 2020:

This week 28th August 2020:

This week 21st August 2020:

This week 14th August 2020:

This week 7th August 2020:

  • It’s great to see the themes of our summit reflected in the viewpoints of brands. This interview with Tula’s CEO references how her brand successfully works with influencers, from value matching to even UGC!
  • You’ve probably heard it, you’ve probably seen it. Now you’re able to use it. But how? Check out Later’s IG Reel’s How-to.
  • …Whilst we’re on the social train, let’s talk about IG Reel’s original sister – Tik Tok. As content creators weigh up their channel options given the greater diversity of platforms available, take a peek at some of the latest Tik Tok best practice to test out in order to better inform your growth tactics
  • Pinterest’s latest review looks at the current trend of back to school and education in the midst of post lockdown. Take a look at the key themes that are trending and review your Pinterest strategy to suit fit. (TIP: It’s also worth pressure testing with the Pinterest Trends tool to find new avenues for content that relate to your own content).

This week 31st July 2020:

 

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SURPRISE…My first e-guide is now available via my website! This is a launch within a launch!😅 “LET’S WIN” the Black Pound Day (@bpdofficial) edition is here. An e-guide on things you can implement to set your small e-commerce business up for success. For only £1 (limited time only until today 00:00) you will get 50 pages unpacking: 📈The importance of data analytics and key financial, operational and customer centric metrics every early stage founder should know 📊Snapshot of the Black Pound Day analytics 💡Founder spotlights of participating businesses including advice for general trading and future BPDs 🔌High level strategies mainly focused around digital, marketing and customer facing strategies that can be adopted to drive engagement, satisfaction and traction Thank you to @swissworld_ for encouraging me to share and supporting me and to the Founders who shared their tips on how to prepare for the next Black Pound Days and general trading 🖤 10% of proceeds will be donated to Reset, Black founded mental health platform. RESET provides free mental health support services to an under-funded, under-represented and under-served community. I really had to jump out of comfort zone for this and shut the imposter voice the hell up so thank you in advance for supporting me! Please do repost this and let all your pals know! I’m looking forward to your feedback. 🚀👊🏾✨

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#CDBabe @imlvh is a content creating machine with an energy that is magnetic. She’s been blogging since the earliest of days (2008!!) but it wasn’t until her father was diagnosed with cancer that she dove deeper into it for relief and inspiration. Her story is so important because she learned that you don’t need to be traveling the world with an Instagram husband to encourage and create the most meaningful content for your followers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She wants you to know: “There is a beautiful space of inspiration when you slow down” and “We’re going to go through things, but you can still achieve a lot with hard work and perseverance!” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💻💃: http://imlvh.com/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CD Babe Stories: A series which highlights incredible women changing the game in digital.

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This week 24th July 2020:

  • At chloédigital we’ve been championing the power of Pinterest for a long while. It’s a wise move to begin, if not doing so already, building your presence within this space. For more some more reasons as to why check out this article on why the influencer industry should be delving into Pinterest to target consumers.
  • Need some insight into the beauty industry’s latest trends? Check out WWD’s Beauty Inc’s latest mag with hot takes on the trends to go after.
  • Echoing sentiments from our CD World From Home Summit, the influencer marketing industry took a battering during lockdown. However, it also demonstrated influencer power and necessity in retail, brand awareness and community engagement. “Influencer” is far from dead. Read up more here.
  • As brand and influencer best practices become more overlapped, taking a peek into relevant brand influencer campaigns is a great tactic to stay ahead of the game and innovate. Check out some recent impactful campaigns.
  • And last but definitely not least…Continuing on from our CD Babe Stories we have Elly Brown of Uptown with Elly Brown sharing her story!

 

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#CDBabe @uptownwithellybrown is on a mission to empower women at their core. Elly started her blog and business upon becoming a mom (now to four!). She needed a creative outlet, a place to feel like herself and a reason to put on a red lip every now and then! Elly’s energy and smile are infectious. She radiates from the inside out and encourages her followers in a best friend fashion to invest in themselves! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Her mission: “I want women to remember you have to take care of yourself. You have to prioritize yourself. You have to check in with yourself. I want women to feel bold, powerful, and beautiful.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💻💋: https://www.uptownwithellybrown.com/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CD Babe Stories: A series which highlights incredible women changing the game in digital.

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This week 17th July 2020: CD Content Challenge, UGC on Insta & Consumer Insights

  • BREAKING NEWS: Launching the CD Content Challenge! As a parting gift after our CD World From Home summit, we’re launching an email series sent with actionable tips daily to help you reset your content planning. SIGN UP NOW to be the first to take part!
  • For all Lifestyle and Motherhood bloggers: As the conversation of BLM becomes the norm in many households, understanding how parents discuss discrimination is important in order to better manage your content communication and community management. When unsure how to best tackle the conversation, steer towards impartial consumer insights such as Mintel. Check out Mintel’s study on how mom’s are addressing race.
  • If you checked into the CD World From Home summit, you’ll know how important UGC is to establish. IG is a great way to begin fleshing out community-driven UGC best practices. For inspo check out this article on how to use game and challenges within your social.
  • Quick brand case study: take a look at how Gucci is tapping into creating ardent pre-purchase followers with style-conscious Gen Z through Snapchat’s AR try-on technology.
  • And last but definitely not least…Continuing on from our CD Babe Stories we have Ceta Walters of Clark and Stone sharing her story!

 

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Ceta of @clarkandstone founded her blog by the mantra “you have to place the oxygen mask on yourself before you can take care of anyone else.” She was looking for a way to find herself again amongst motherhood and turned it into a lifestyle empire. Her story brought swells of inspiration to our hearts because despite hardships that fell in her lap, she found a way to dig deep and be vulnerable with her following. In times where it would be easier to leave the blog behind, Ceta chose to stay and invest in herself and the community she built. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She wants you to know: “It’s ok to show our imperfections…that’s the thing about social media, the “lives” that we share are never truly the things that are going on behind the picture perfect Instagram photo that we post.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ “the imperfections are the true beauties that lie within us.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💻💪: https://www.clarkandstone.com/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CD Babe Stories: A series which highlights incredible women changing the game in digital.

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This week 10th July 2020: CDWorld From Home, Comment Management & Tik Tok Campaigns

  • BREAKING NEWS: CD World From Home is officially open for registration! Our long-awaited virtual summit for content creators will be live next Thursday! Learn more and Sign up Now!
  • Pinterest’s updates have altered what is considered to be pinning best Practice. Still, an incredibly powerful tool to drive new audiences to a site (arguably the most powerful in 2020), it’s a good idea to spruce up the activity strategy. Check out Tailwind’s Live discussion on these updates:

  • In a bid to help content creators manage the conversation, Instagram has now launched a comment pinning feature. With this new tool you’ll be able to select the most thought-provoking comments and pin this to the top of the comments section. As a note, it’s a wise idea to use this to generate positive conversation, and NOT hide/deflect from difficult ones.
  • There has been a shift in what the best practice benchmark is for Tik Tok campaigns. Tribe Dynamics has laid out what makes an effective campaign for a brand. A lot of these successful brand tactics brands are worth adopting within organic strategies, and implementing as suggestions into brand partnerships to enhance authority. Download Now!
  • Continuing on from our CD Babe Stories, this week we have both Chris C Wise and Dorcas Quarshie sharing their stories and lessons learnt

 

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@thechriscwise has many titles – lifestyle content creator, entrepreneur, mother and wife. She started her blog simply to share her passions with others and later turned it into a full time business when she found jumping back in to the corporate world to be more challenging than she anticipated after having her first baby. Her story and the way she turned ‘rejection’ into taking risks is inspiring! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Her best advice: “Feel the fear and do it anyway and have faith over fear first and foremost. ” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💻❣️: https://www.thechriscwiseblog.com/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CD Babe Stories: A series which highlights incredible women changing the game in digital.

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The moment that changed it all for Dorcas was when she saw client’s enthusiastic reactions when it came to fashion and style advice at any budget. Growing up, a job in fashion wasn’t to be taken seriously, but she knows that to be successful you need to remain true to who you are and leave everything with that personal touch that only you have! Her best advice: “In this business persistence and determination go a long way. If you truly love something you have to stay at it long enough. You can’t give up. You have to work at it every day and that’s how you succeed.” ✨❣️: https://stylepashion.com/ CD Babe Stories: A series which highlights incredible women changing the game in digital.

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This week 3rd July 2020: Amazon Affiliates, Home Decor & Christmas in July

  • BREAKING NEWS: It’s come to our attention that Amazon has updated their affiliate policies which may affect your content, revenue generation and SEO. Check out the policy changes you should be wary of within our recent blog post.
  • Continuing on from our CD Babe Stories, this week we have Kaye Bassey sharing her story and lessons learnt
  • Is it Christmas yet??? Well accordingly to Pinterest, Holiday searches have begun at ridiculously early point compared to previous years (the estimated time would have been approx August/September). Get planning for the holiday period now with Pinterest Holiday hub
  • As lockdown forced content directions to pivot, fashion influencers have steadily been using their influence in other verticals. Tapping into interiors is a natural segway for those stuck with the logistical nightmare of generating visual content. It’s no wonder the home decor boom is upon us. So how have brands responded to these changes?
  • Mailchimp got a show about making over your business. Think Dragons Den, meets Project Runway, meets Queer Eye….Watch Werrrk

This week 26th June 2020: Apple fiasco, IG growth & Social Listening

 

This week 19th June 2020: CD Stories, IG Live & Tik Tok

  • As audiences become more politically active, it’s even more essential to use your platforms for good. This week Lemon and Stripes are currently offering Marketing Consulting for Black-owned businesses – check out Julia’s post HERE.
  • Another CD Babe, Gavyn Tylor has created an online, easy to navigate resource for those wanting to invest in black-owned businesses. Check out the directory here.
  • ICYMI IG Live Badges is the new feature everyone is buzzing about in the digital sphere. Inspired by features within Twitch and Yikl Tok, IG Live badges are designed to allow content creators to generate more revenue from their Live content which allows followers to tip content creators. They have yet to be released but the application process is open. Read more on how you can apply for IG Badges HERE.
  • One of the main predictions we made at the beginning of the pandemic was that digital content, especially social will become more educational. Given the recent events, Tik Tok has become a strong platform for influencers and content creators to teach to their audience in a digestible and impactful format. Beyond this civil rights movement, the nature of Tik Tok content will likely shift towards more educational content cross vertical. Read up on how you can work this into your strategies going forward.

 

This week 13th June 2020: BLM, Internal Linking & AR


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