CD Bulletin

Welcome to the chloédigital bulletin. Each week we’ll present to you must know info, updates and key findings, tips, along with a sprinkle of love.

This week 3rd July 2020: Amazon Affiliates, Home Decor & Christmas in July

  • Is it Christmas yet??? Well accordingly to Pinterest, Holiday searches have begun at ridiculously early point compared to previous years (the estimated time would have been approx August/September). Get planning for the holiday period now with Pinterest Holiday hub
  • As lockdown forced content directions to pivot, fashion influencers have steadily been using their influence in other verticals. Tapping into interiors is a natural segway for those stuck with the logistical nightmare of generating visual content. It’s no wonder the home decor boom is upon us. So how have brands responded to these changes?
  • Mailchimp got a show about making over your business. Think Dragons Den, meets Project Runway, meets Queer Eye….Watch Werrrk

 

This week 26th June 2020: Apple fiasco, IG growth & Social Listening

 

This week 19th June 2020: CD Stories, IG Live & Tik Tok

  • As audiences become more politically active, it’s even more essential to use your platforms for good. This week Lemon and Stripes are currently offering Marketing Consulting for Black-owned businesses – check out Julia’s post HERE.
  • Another CD Babe, Gavyn Tylor has created an online, easy to navigate resource for those wanting to invest in black-owned businesses. Check out the directory here.
  • ICYMI IG Live Badges is the new feature everyone is buzzing about in the digital sphere. Inspired by features within Twitch and Yikl Tok, IG Live badges are designed to allow content creators to generate more revenue from their Live content which allows followers to tip content creators. They have yet to be released but the application process is open. Read more on how you can apply for IG Badges HERE.
  • One of the main predictions we made at the beginning of the pandemic was that digital content, especially social will become more educational. Given the recent events, Tik Tok has become a strong platform for influencers and content creators to teach to their audience in a digestible and impactful format. Beyond this civil rights movement, the nature of Tik Tok content will likely shift towards more educational content cross vertical. Read up on how you can work this into your strategies going forward.

 

This week 13th June 2020: BLM, Internal Linking & AR


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