Google Analytics
How To Set Up Conversions In Google Analytics
Do you know you can set up goals (“conversions goals”) within your Google Analytics (GA)? No? Well, let us show you, because, trust us, …
Google Analytics
Conversion statistics: Click traffic considerations
Preparation puts you in a better position to reach out to brands proactively and negotiate better deals. Conversion statistics in Google Analytics can be …
Growth
Social Media KPI’s to start tracking now!
Social is a vital part of your growth strategy and a pinnacle component in building your community. Growing both your social media presence whilst …
SEO
Social Media and SEO Best Practices for Travel Publishers
Did you know that 40% of millennials prioritize “Instagrammability’ when choosing their next travel destination? No wonder travel influencing is on the rise. The …
Social Analysis
6 Email & Social Templates Every Lifestyle Publisher Should Have
Inbox zero—is this a myth for lifestyle publishers? With all the incoming communication from partners, fans and other publishers, it’s incredibly hard to stay …
Google Analytics
How To Use a Data-Driven Content Calendar To Boost Your Blog Performance
Blogging—is it art or science? We believe it’s both! While creativity plays a huge role in content creation and brand development, without a data …
Analysis
6 Gifting Trends For The Festive Season
On the lookout for gifting trends and ideas to feature on your blog? You’re in the right place. Pinterest has just shared some intriguing …
Analysis
What Do Google’s Index Coverage Issue Notices Actually Mean?
Google Search Console (i.e. the new Google Webmaster Tools) may appear intimidating at first glance – so many functions, reports and metrics that make …
Analysis
When Is The Best Time To Publish Blog Posts For Specific Goals?
You have just spent half of your day writing a new post and editing photos. It’s almost midnight on the clock. Should you publish …
Google Trends
How To Adapt Your Blog Strategy To Changing User Behavior Patterns
Let’s face it – the Internet today is not the same as it used to be five years ago and user behavior has changed …
Google Analytics
How To Boost Your Editorial Strategy With Google Analytics
Google Analytics might be a bit overwhelming, especially the first few times that you tap into it. But it is an incredibly precious tool: …
Google Analytics
How Does Google Analytics Collect Information?
Google Analytics is a pretty handy tool and probably one of the most popular around. Thanks to it bloggers can obtain very useful information …