About US
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Our Mission
Using tech as a transformative tool for bloggers building digital empires. We are the change we want to see in this industry, providing influencers the infrastructure to grow into their unprecedented business potential.
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Our Values
Innovation, Honesty, Accountability, Integrity, Education, Community, Leadership, Legacy – Fun! Above all we believe in influencing for positive change, and sparking the same conviction in our community.
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Our Approach
Everyone at #TeamCD shares the vision to empower our members, partners and each other finding our space in the digital world. We approach our work from a place of expertise, intention, and unwavering learning.
About
HOW WE DO IT
We look after your WordPress.org site and guide you improving your digital presence. Simple!
#TeamCD includes strategist, designers, developers and as any (honest) start-up will tell you, everything in between! But most importantly? We’re all problem solvers, result-oriented, creative thinkers, and team players.
Our hands-on approach happens on our membership plans, where we put tech support at the core enhanced by strategic planning or custom work.
The CD world transcends our membership, as through our blog and event series we bring together today’s influencer community to learn, discuss and innovate for tomorrow.
The Team
Curious about the awesome group of people who work hard behind the scenes to make their mark on the industry? Get to know what everyone’s up to – in and out of office hours! Click on the pictures to find out what we do, what we love, and who’s waking up the earliest.
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Founder & CEO
Chloé Watts
Wake up time and first thing you do in the morning?
6.30 and I drink a glass of water, I instantly feel refreshed and ready for the day.
Favourite part of the job?
I have many favourites, I love our team - their energy and passion for the CD Mission is exemplary. I love our clients making positive change around the world through their influence.
First-ever job?
The GAP, I had so much fun it taught me to laugh and have fun whilst I work.
Favourite movie?
Matilda, every time it comes on TV my mum sends me a message even though I can watch it any time online!
Favourite CD work tool?
Working on this site, I love the incredible team work displayed when everyone needs to pull together!
Favourite TeamCD moment?
The developer me: Transmit, the CEO me: Zapier, I love connectivity
A CDbabe project you've worked on that holds a special place for you?
That’s like picking your favourite child, I love that we get the opportunity so help so many incredible people build businesses of their dreams and that feeling is always my favourite part any project.
Head of Legal & Business Affairs
Alessandra Carballal
Wake up time and first thing you do in the morning?
Check emails and then a quick browse on insta whilst I locate coffee.
Favourite part of the job?
The pressure - there's always work to be done! I love it because everyday brings something new to the table so you can feel yourself getting measurably better at what you do.
First-ever job?
Bar-tender
Favourite movie?
Don't Tell Mom the Babysitters Dead....such a classic!
Favourite CD work tool?
Oh god....I am def the worst with tech in the team for sure...um Slack?? I’ve literally just learned how to use emojis on it!
Favourite TeamCD moment?
Receiving my first CD merch jacket ! I wear it to pop down the shops...see friends...casual walks in the park....he's my CD bae.
A CDBabe project you’ve worked on that holds a special place for you?
Being behind the scenes, I don’t directly work with any CD Babes....but it's nice to advise on projects that involve style publishers specifically growing their business with the help of CD!
Head Designer
Amanda Dietz
Wake up time and first thing you do in the morning?
Everyday is different! Some days could be 5am, but most days 7am. Then coffee, toast and get on slack.
Favourite part of the job?
Our team and the collaborative process within it. Simply put, it's sharing ideas and problem-solving with friends - Nothing gets much better than that!
First-ever job?
I landed my first job designing and coding a site for a fellow blogger.
Favourite movie?
Interstellar.
Favourite CD work tool?
Trello for keeping track on projects and Illustrator for everything design-related.
Favourite TeamCD moment?
There’s been over 3 years of countless moments that I’d love to share but the most significant one was my first work trip to New York in 2015 to meet Chloé IRL - in our airbnb hearing her talk about the vision of CD - look where we are now!
A CDBabe project you’ve worked on that holds a special place for you?
Every single project has a special place in my heart but our own chloédigital rebranding across all channels...and this new site has been a highlight!
Strategic Ops Manager
Sol Jaureguibeitia
Wake up time and first thing you do in the morning?
7am, or 6am if I’m going to pre-work aerial. I check my phone, do some yoga to wake up and source coffee asap. Whenever I can I like reading over breakfast, while my brain is a sponge.
Favourite part of the job?
My ‘routine’ is pretty anarchic so both my Type A data side and my creative side can come out to play. I’m going to say favourite part is...diversity - in the role, and the team. You just won’t find another team like ours!
First-ever job?
Customising Diet Coke bottles with crystals for a limited edition (...dressed in pin-up...).
Favourite movie?
Eternal Sunshine of the Spotless Mind.
Favourite CD work tool?
I’m going to straight up reword this Q: Best Ops-decision tool? Vault. Tool that feels like home? Help Scout.
Favourite TeamCD moment?
I’ve loved all our trips IRL meetings with CDbabes (around the globe!!), but also e-ve-ry day the team makes me laugh and learn so much and EURGH I have so many memories, I can’t commit! Ask me again once this website goes live as I will have probably happy-sobbed through that.
A CDBabe project you’ve worked on that holds a special place for you?
Erie Nick’s site revamp was very special to me as Erica and everyone involved from the team poured their heart into it. It was a very personal-felt project.
Brand Marketing Manager
Natalie Tuffuoh
Wake up time and first thing you do in the morning?
Sometimes 8am, sometimes 5am lol! First thing, I check the CD Insta, then mine!
Favourite part of the job?
Being able to think of a crazy idea and #MakeItHappen. I love working on all the projects we have going on from social to trips and CD Babe events! The bigger the better!
First-ever job?
Retail at Warehouse, Oxford Street - the joys!
Favourite movie?
Can I have 2? Thanks! Sister Act 2 (I used to often pretend I was in the film, knew every word to every song and just wanted to be Lauryn Hill) and Apocalypto.
Favourite CD work tool?
Planoly! Nothing is more satisfying than scheduling a week’s worth of Insta posts!
Favourite TeamCD moment?
Ahh there’s so many! It would have to be our 2017 trip to Paris for fashion week and Chloe’s birthday! The end of the trip was epic and I often replay in my head running through Paris Nord to catch our Eurostar over and over again lol!
A CDBabe project you’ve worked on that holds a special place for you?
Our 2nd birthday party! That was wild!
Support Specialist
Talita Taiti
Wake up time and first thing you do in the morning?
I wake up around 6:30ish and do pranayama, meditate, stretch and drink this anti-inflammatory green tea + turmeric + ginger potion thing. #overheardinLA
Favourite part of the job?
Getting to connect and empower creative entrepreneurs who are encouraging women from all around the globe to share their unique voices and to follow their dreams!
First-ever job?
I helped my great aunt run a booth at a local craft fair selling hand-knit hats!
Favourite movie?
Wes Anderson has my heart.
Favourite CD work tool?
Slack is pretty bomb!
Favourite TeamCD moment?
The rare times when everyone is online and we have all the Slack chats.
A CDBabe project you’ve worked on that holds a special place for you?
I’d have to say working with Summer! She hadn’t posted for almost a year when she joined CD, and now she has a site with 10+ contributors and really great content.
VIP & Luxe CD Consultant
Marisa Oliveira
Wake up time and first thing you do in the morning?
7:30am + appreciate what I have in life
Favourite part of the job?
Being able to be part of the evolution of a revolutionary industry
First-ever job?
Beach Bar Waitress
Favourite movie?
Inside Out
Favourite CD work tool?
Does our blog count?
Favourite TeamCD moment?
The tertulia after Barri's talk for CD London on Black Natural Hair :)
A CDBabe project you’ve worked on that holds a special place for you?
I have been loving to work with the CD Instagram Stories Tracker
VIP & Luxe CD Consultant
Jamila Ali
Wake up time and first thing you do in the morning?
7:00. Kick my husband out of bed so I can cuddle the cat.
Favourite part of the job?
Constantly learning from the badasses around me both internally and from our member base. Everyone has such different areas of expertise, viewpoints, passions within digital which are continually evolving - it's impossible to be bored.
First-ever job?
Customising skateboards and converse under my own company (aged 16). Myspace eCommerce at its greatest.
Favourite movie?
The Breakfast Club
Favourite CD work tool?
chloédigital Analytics
Favourite TeamCD moment?
When Natalie sang Whitney [at a team karaoke night].
A CDBabe project you’ve worked on that holds a special place for you?
Working with a member on creating a scalable editorial calendar with content templates that she can fall on when time is tight, but also brings value to the reader
Project Manager
Rachel Macauley
Wake up time and first thing you do in the morning?
6:45am. Admittedly, I usually check my instagram feed. Then usually my cat comes in and makes me get up for breakfast. Then coffee.
Favourite part of the job?
The people I work with!
First-ever job?
Dog walker
Favourite movie?
It’s a Wonderful Life
Favourite CD work tool?
Slack > Life
Digital Designer
Alessia Maddaloni
Wake up time and first thing you do in the morning?
8.30 - Breakfast
Favourite part of the job?
Practising my English, working with Amanda and exchanging opinions, listening to Chloé repeating sentences while singing, #teamCDtrips, being surrounded by such nice people.
First-ever job?
Branding, Photography and Website Design as Freelance
Favourite movie?
One Hundred and One Dalmatians
Favourite CD work tool?
Adobe Photoshop, of course.
Favourite TeamCD moment?
Chloé's 2017 Birthday Event in Paris. It was so nice to spend great time with the team and meet our members.
A CDBabe project you’ve worked on that holds a special place for you?
Grasie Mercedes Website Redesign.
Marketing Assistant
Barri-Allison Brown
Wake up time and first thing you do in the morning?
My natural body clock has been waking me up at 5.30am recently. However, I politely decline and snooze until around 7.30am. When I wake up, the first thing I usually do is check Insta, Facebook or YouTube
Favourite part of the job?
Working on the CD insta and of course that I get to be inspired everyday by a team of girl bosses, each in their own right.
First-ever job?
Waitress at a Golf Resort
Favourite movie?
Sister Act 2
Favourite CD work tool?
Slack
Favourite TeamCD moment?
My most favourite TeamCD moment has to be our #CDWorldLondon event! It was amazing to see the hard work of EVERY team member in action, and even better to see the impact of their efforts on the attendees IRL. Additionally, capturing the day on social media was so fun, and if I say so myself, seeing the event planning efforts of the Marketing team (that I'd assisted) be an evident success was a great feeling too ;)
A CDBabe project you’ve worked on that holds a special place for you?
I usually don't work directly on CDBabe projects (yet), but I must say I do really enjoy featuring CDBabe blog posts on Instagram and in the CD Newsletter, I get inspired by so many great content pieces and individual stories. Our #CDBabes rock!
Web Developer
Victor Larodiel
Wake up time and first thing you do in the morning?
I wake up around 7am, and the first thing that I do is get my phone to check Slack and Jira.
Favourite part of the job?
Facing and solving different problems everyday - and some curious conversations on Slack!
First-ever job?
My first job was in a factory, building car lanterns when I was 16!
Favourite movie?
The Green Mile BUT favourite movie quote is actually "Don't ever let someone tell you you can't do something. Not even me." - Pursuit of Happiness
Favourite CD work tool?
Slack
Favourite TeamCD moment?
Every time that I see new person on Slack. I get so excited to see TeamCD growing and happy to see that my work is worth it.
A CDBabe project you’ve worked on that holds a special place for you?
Chic Flavours. I had to adapt her theme and build some features, I can't explain but I really love her design, it's clean and gorgeous.
Web Developer
Deblyn Prado
Wake up time and first thing you do in the morning?
8am. First thing that I do is think about what I’ll eat :D
Favourite part of the job?
The best part is to work with amazing people and creatures like a Unicorn, a Robot, a Goddess and so many others!
First-ever job?
Popcorn Seller
Favourite movie?
The Nightmare Before Christmas
Favourite CD work tool?
Orion
Favourite TeamCD moment?
Certainly our first Team Video Call in 2016. It was ultra funny see them all and (try to) speak with everyone. - Ok, it didn’t worked very well, but it was funny anyway!
A CDBabe project you’ve worked on that holds a special place for you?
Restoring Summer Sins Style because I needed to use tons of detective skills. I think that I can write a new CSI season just based on her problem. There were lots of complications at the beginning but we sorted everything out and fully restored the site!
App Developer
Jorge Irún
Wake up time and first thing you do in the morning?
6:30, breakfast then sit in front of the computer.
Favourite part of the job?
The team! When you work with great, fun, (crazy?) people.. everything is much better and you don’t care when the weekend is over and you have to work again, because you love and enjoy what you do.
First-ever job?
Sell & change tires at an uncle’s car shop :)
Favourite movie?
“Back to the Future” trilogy. PLUS all science fiction (even the crappy ones) and horror movies
Favourite CD work tool?
Sublime
Favourite TeamCD moment?
Writing a “How To Laugh Online” guide with Sol over Slack (worthy of going viral on Reddit), then sharing it with the team and triggering a mad E-Laughter etiquette discussion.
A CDBabe project you’ve worked on that holds a special place for you?
Very Allegra’s site revamp. We ran into a lot of unpredictable obstacles but as a team we managed to deliver a complete project… and made her happy with the results!
Web Developer
Yannis Yannakopoulos
Wake up time and first thing you do in the morning?
7-8 AM. Have some coffee while browsing/listening to music.
Favourite part of the job?
Moving pixels.
First-ever job?
Waiter.
Favourite movie?
Lost Highway.
Favourite CD work tool?
Trello.
Favourite TeamCD moment?
Joining CD :)
A CDBabe project you’ve worked on that holds a special place for you?
This very website! Built from the ground up with a strong focus on usability, for both users & our site admins.
Web Developer
Oscar Irún
Wake up time and first thing you do in the morning?
7:00. Open and turn on my laptop.
Favourite part of the job?
Kind and helpful co-workers :)
First-ever job?
Retail worker
Favourite movie?
“Back to the Future” trilogy
Favourite CD work tool?
Atom
Favourite TeamCD moment?
Finding a solution for a very specific issue that took me 2 days, about integrating Recipes for Pinterest.
A CDBabe project you’ve worked on that holds a special place for you?
Thrifts and Threads (:
Influencer Communications Assistant
Karren Fay
Wake up time and first thing you do in the morning?
I usually wake up at 10am but for a couple of months now I’ve been waking up at 7am to prep breakfast :)
Favourite part of the job?
<3 <3 <3 the team!
First-ever job?
Store assistant at a lighting and fixtures shop
Favourite movie?
Les Misérables
Favourite CD work tool?
Slack
Favourite TeamCD moment?
Videocall Team Meetings!
A CDBabe project you’ve worked on that holds a special place for you?
It’s amazing when clients find so much value in the Site Audit which is exactly its purpose! :)
CDC Department Assistant
Kate Elpedes
Wake up time and first thing you do in the morning?
9 am + I try to remember what was in my dreams. Lol.
Favourite part of the job?
I love the analytical side of the job. Being able to help our members improve their business performance by analysing data and strategising based on their monthly reports.
First-ever job?
Programmer/Analyst.
Favourite movie?
Erin Brockovich
Favourite CD work tool?
chloédigital Analytics
Favourite TeamCD moment?
The day when I started working in CD. :)
A CDBabe project you’ve worked on that holds a special place for you?
Working on the creation of monthly reports for our members!
fun facts
THE FUN FACTS
Because we love data, and we hate TL;DR About pages.
9
INTERNATIONAL EVENTS HOSTED
693
EMAIL CAMPAIGNS SENT
30M
CDBABES REACH IN SESSIONS
13
NATIONALITIES
29K
SLACK MESSAGES THIS MONTH
NEW WINDOW NEW TAB
SPACES TABS
COFFEE TEA
INCHES PIXELS