Did you know, online shoppers are estimated to spend a massive $9 billion between Black Friday and Cyber Monday this year? As November and December are the most profitable months for both brands and digital publishers, we’ve collated 4 go-to resources to help you plan for the before, during, and after stages of Cyber Weekend.
The Telegraph Connect is a ‘network of communities dedicated to helping professionals grow their businesses by sharing their expertise’. They’re a great resource for bloggers on the lookout for strategic tips for business growth. And their recent Black Friday article drops important data supported gems like; the ideal target searches for SEO this season, and how to build a layered approach to content (that’s evergreen, reactive, and news related). Sound like the kind of tips you’re after? You know what to do!
According to Planoly, ‘Cyber Monday is a great time to make the most of the affiliate links that you’re sharing on your blog as well as on social’ – and we absolutely agree! Their recent article is for those looking for creative, yet strategic, step by step tips for Cyber Monday. If help with goal setting, prepping your social channels, curating promos and offers, and promoting your content is what you’re looking for, check it out to find your answers.
The ‘Prepare the Technical Aspects of Your Site’ section of this article is a blogger’s dream! You’ll have to do a little scrolling to get there, but we promise it’ll be worth it. Head over there to get some well-needed advice related to site hosting, SEO, and site navigation; as well as tips on how to update your e-shop, and provide a safe shopping experience for your visitors during Cyber Weekend.
You’re guaranteed to get much more from this recent article by Shopify than just e-shop preparation tips! If you have an e-commerce section on your site, this article will help you to;
- Prepare for the increase in demand that follows Cyber Weekend
- Teach you how to test and optimize for conversion
- Market and promote products
- Plan out your sales
- Track and analyze your results
And that’s not all! You’ll also have an opportunity to take away tips on how to convert the seasonal visitors you’ve collated into year-round visitors when Cyber Weekend is over. Go, go, go!