Loyal readers are fundamental to the success of your fashion blog. It’s therefore important to make sure you’re interacting with them on a regular basis. Here we’ve shared 7 fantastic ways to engage your readers on your fashion blog.
1. Create content with value
Every post you write for your fashion blog should offer readers something, whether it’s new information, educational tips or simply some light entertainment – it’s all of value. Creating valuable content that has a purpose will encourage users to interact and engage with your posts.
Don’t forget to ask a question at the end or leave a call to action so readers know that you want them to participate in the conversation and engage with you. Contrary to what many people think good quality blog comments actually increase the authority (and therefore ranking) of an individual blog page.
2. Reply to their comments
If readers have been kind enough to take a few moments out of their day to write a thoughtful comment on your fashion blog then they definitely deserve a reply! Make sure your response is equally as thoughtful and it’ll go a long way in engaging your readers further. The more you give back, the more readers will respect you as a fashion blogger.
3. Answer their questions
As your blog following grows, it’s likely that readers will have questions they want you to answer. Providing they’ve not asked anything too personal, you should definitely take the time to give them an answer, whether it’s in the comment section on your fashion blog, your social media accounts or via email.
You never know, one of your readers may end up asking a question that inspires a whole blog post or even a series of posts! Make sure you credit them for their part in helping you create the content.
4. Visit their blogs
As a fashion blogger, you’ll probably find that a lot of your readers are also part of the blogging community. With this in mind, you may want to think about visiting and commenting on their blogs as a way of creating deeper engagement. The more you interact with other blogs, the more chance you stand of people visiting and engaging with your blog in return.
5. Run a giveaway
Giveaways shouldn’t be used as a way to get new followers but rather to thank your loyal readers who return to interact with your fashion blog time and time again. You don’t need to spend a lot of money on a prize – just pick up something that you know your followers will like. Just the gesture of running a giveaway will tell readers that you appreciate them and encourage engagement.
6. Publish a reader spotlight
Finding ways to integrate readers with your blog will greatly help to boost your levels of engagement. For example, you may want to think about publishing a reader spotlight (or something similar) where you do a whole post on one of your readers, their fashion outfit and their top style tips.
7. Host a meet up
A final way to engage your readers on your fashion blog is to host a meet up. This could be a virtual meet up on a website like Google+ or a ‘real life’ meet up – depending on your preference. Giving readers the chance to meet you and get to know you a little better is bound to make them more invested in and loyal to your fashion blog.
The more you involve your readers in your fashion blog, the more you’ll get out of blogging – this applies whether you’re blogging professionally or for fun. Taking the time to think of new ways to engage your readers will prove to be very rewarding in terms of increased page views, improved SEO and greater loyalty.
Are you a chloédigital publisher? Take action with this post by asking your support specialist about community building.
Want to become one? Find out all the benefits here.