In the past, if you wanted to keep track of your favourite fashion blog, you would have to bookmark it in your browser and manually visit it to check for updates. Today, if you want to be notified about new posts on your favourite fashion blog, you can simply add the RSS feed to your reader and it’ll automatically update with new content.
What is an RSS feed?
RSS stands for “Really Simple Syndication” although some people call it “Rich Site Summary” which allows fashion bloggers to automatically syndicate their content and deliver it straight to their followers’ mailboxes, feed readers and other devices. It basically looks like a structured XML document that includes lots of text and metadata, which can be easily read by an RSS reader on both desktops and mobile devices!
How to add an RSS Feed in WordPress
WordPress has in-built support for RSS Feeds and automatically generates them for each web page you publish. To access your feed, simply type your website URL followed by /feed/ into your browser. Once you’ve got your feed link, you may want to consider burning it to a feed reader like Feedburner in order to take advantage of its optimisation and analytics options.
Tips for improving your RSS Feed
Include a Feed icon on your fashion blog
Encourage people to subscribe to your RSS feed by including a standard RSS feed icon on your fashion blog. Make sure the icon is easy to identify and located above the fold. Your RSS icon should link to the URL of your fashion blog’s RSS feed.
Import your feed into social media sites
Another great way to increase your RSS feed reach is to import it into your social networking sites like Facebook, LinkedIn and Twitter. Tools like HootSuite can be very useful for importing your RSS feed easily into your social media pages, so make sure you try this when promoting your fashion blog!
Offer RSS to email
Many feed readers will convert your RSS files into email content, so it can be delivered directly to readers’ inboxes. This provides an easy and convenient way for them to access your content, without having to actually use a feed reader. Two feed readers that offer RSS to email are Feedburner and Feedblitz.
Create separate RSS feeds for each category you cover
If you cover a few different categories on your fashion blog, you may find that some are more appealing to readers than others. With this in mind, you may want to consider creating separate RSS feeds for each category you cover. For example, you could have a feed for fashion, a feed for beauty and a feed for lifestyle depending on what your readers enjoy most.
Simply visit the category URLs and type /feed/ at the end to find the individual feeds created by WordPress and burn them to a feed reader. Make sure you include separate RSS buttons on each category page and let readers know it’s possible to subscribe to individual category feeds on your blog.
Analyse your RSS feed
Examine your RSS feed analytics to find out what content your readers enjoy the most. If they seem to like reading certain posts or particular categories appeal to them, you may want to consider adding additional content to your RSS feeds that will appeal to their interests. Do you offer RSS feeds to your readers? Let us know how you utilise the feature below!
Are you a chloédigital publisher? Take action with this post by asking your support specialist for tips on implementing our RSS tips onto your fashion blog today.
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