Google algorithm updates always give us that roller coaster feeling – there are ups and downs, and all those unexpected turns.
Sometimes those changes are exciting – your website rankings go up and your traffic grows. Sometimes – not so much, as you seem to be penalized for reasons you are unsure of. Understanding how search engines operate and what factors they take into consideration to rank different websites is essential to keep your blogging business flourishing in 2019.
So today, we have lined up our best picks for conducting an SEO audit and extensive monitoring. Staying informed = ready for change! Let’s get stuck in.
Google Search Console (Formerly Google Webmaster Tools)
There’s no way around it – you’ve got to love this feature-heavy tool. The good news is that after a recent design overhaul, the dashboards became more intuitive. So it’s a bit easier to audit your website’s tech health and optimize it up to the latest SEO best practices.
So how can you plug and play with Google Search Console?
Locate and improve underperforming pages: first, you can paste specific pages to Google’s ‘Fetch as Google’ tool to review how Google’s rendering that page. You can get handy nuggets about problematic code, SEO-issues and other technical info, related to your page’s performance in search results.
Secondly, you can access ‘Search Traffic’ – ‘Search Analytics’ and access ‘Pages and Positions’ area. Here you will see a complete list of all your website pages with their average search position. Spot a page averaging between position 7 and 15? Bingo! That’s a good target for further on-page optimization that can quickly propel that page into top 5.
Improve your CTR (click-through-rates): a high CTR is an important ranking factor for Google. The more people click on your content – the higher it will be displayed in search results. GSC allows reviewing CTR rates for every page of your blog and finding the top/low performers.
To improve CTR for low performing page try this:
- Optimize your post title and subtitles.
- Write better page descriptions.
- Add Schema Markup.
There are a whole lot of other valuable insights you can get from Google Search Console, so do click around a bit!
Hubspot’s Website Grader
Website Grader is a neat, free utility that will provide you with a detailed overview of your website’s health:
- Performance: receive more data about your page sizes, requests speed and other performance indicators that matter for search engines (as no one likes a buggy, slow website!).
- SEO: a quick assessment detailing whether your website is easy-to-find – both by humans and search algorithms.
- Mobile Readiness: data on how your website performs on mobile devices.
- Security: insights into how secure your website is.
This is a quick report that should guide you towards the core areas for improvement in 2019.
Check my links
Check My Links is a great alternative to looking for those pesky broken links around your website, compromising both readers’ experience and your search rankings.
This browser add-on highlights all the good links in green and all the broken ones in red, so you can instantly spot the “troublemakers” on your blog page and fix them.
FOUND SEO AUDIT TOOL
Found SEO Audit Tool is very straightforward and helps you tackle the common SEO issues such as:
- Content Issues: problems with meta descriptions, metadata, and keywords.
- Technical Issues: get notified about factors like canonicalization and problems with XML sitemaps.
- Link Analysis: evaluate the quality and quantity of your internal and external links.
You will receive a PDF report with all the audit details and can take proactive action yourself too!