The Business of Blogging: When To Grow Your Team

i Image Via:Pam Hetlinger

Launching a blog can be an incredibly challenging but definitely rewarding experience that most people start off solo (or with a partner). You see your idea organically nourish and develop into something big – and it’s right in that precise moment that you need to think about stepping up your game and investing in your business.  

Establishing your authority through your digital presence requires you to post fresh content regularly, run your website, lay out a content and marketing strategy, arrange shoots, build a strong social media presence and so on. And every task needs to be carried out efficiently in a very tight working schedule.

Did you know…?

According to last year’s Women’s Blogging Industry and Business Annual Report – a survey of thousands of bloggers carried out by iBlog magazine – 42% of bloggers work full-time or part-time in a non-blogging job, committing nightly hours and weekends to their blog, with the hope that all the efforts put, the determination, hard work, and time invested will pay back.

But when managing and executing all your daily tasks become too much for a solopreneneur, thinking about building a strong team needs to come in the picture.

chloédigital founder and CEO, Chloé Watts, realised early on that in order to break it and make it with her new blogger-oriented business she needed to grow her team first. She had only made her very first 2,000 pounds through chloédigital when she decided to prioritize her business growth and “instead of investing my first earnings into something I would have appreciated in the short term, like…Gucci shoes, I opted to still do something for myself but that would be a long-term investment instead: my first team member,” she says.

And being able to see the bigger picture and growing your team at the right time truly pays off! Less than two years after launching, chloédigital has been nominated for the 2016 Bloglovin’ Awards for the category Best Blogger Business! How amazing?


Jessi Afshin, founder of The Darling Detail, explains wonderfully what running your blog is like before you expand your team: “Have you heard that quote ‘you can do anything but not everything’ By David Allen? I don’t know what it is about us Type A bloggers but somehow we think we can do it all. Maybe that’s because to start, you do have to simply… do it all”.

Jessi Afshin talked to chloédigital about growing her team

Jessi Afshin from The Darling Detail

“But after about 2 years of giving up my personal life to do it all, I learned that delegation was the next step to success – and it’s most definitely a scary one. Trying to do every task yourself is an efficient way of running yourself to the ground and I definitely hit that point in early 2016,” she says. 

Once you’ve created and established your brand and set up your goals, there’s a series of figures that you need to think about hiring: a marketing strategist, designer, developer, copywriter, photographer, analytics expert, etc.

Cara Santana talked to chloédigital about growing her team

Cara Santana from Cara Disclothed

Rome wasn’t built in a day and neither was your blog so, understandably, at the very beginning of your blogging experience you cannot hire these figures all in one go. “I think the worst thing you can do is over-hire too soon. You want to keep your finger on the pulse of your vision and only bring people on board when necessary,” says Cara Santana – actress, entrepreneur and founder of Cara Disclothed.


Choosing your team members is a very delicate process. Blogging is a non-conventional business, hence teams are usually just as much non-conventional: you can have collaborators, freelancers and part-time staff but most importantly, you need people that embrace and share your brand’s vision and goals.

As a publisher, the way to go when expanding your team is being honest and fair about what your strengths and weaknesses are in order to decide who you need to enroll first.

As much as blogging revolves around creating new content, there’s also a technical and strategical side to it that not everyone is either aware or capable of and this is why your team members are a crucial source of help that can push you to overcome barriers and boundaries.

Lauryn Evarts talked to chloédigital about growing her team

Lauryn Evarts from The Skinny Confidential

“I am a huge believer in doubling down on your strengths, so I left my weaker areas to the project manager while I focused on the creative parts,” says Lauryn Evarts of her strategy when growing The Skinny Confidential‘s team. “Bringing someone on to help with little tasks was SO helpful,” she adds.


Working with a team allows a constant influx of creativity. The possibility to discuss your ideas with intellectually stimulating people, brainstorming together about new tools to utilize or what the next business goals are, is what helps you stay on top of the game.

Your team members can objectively analyse and implement your work, and most importantly, help you renovate yourself never running the risk of lacking fresh ideas, meeting your readers’ expectations.

The truth is that like in most aspects of life, you need others to propel your business to stardom. Organization, structure, flow of ideas, creativity and efficiency is what you get in return when you surround yourself with people that are working together towards a shared purpose and common goals.

“Take your time. Bring in people you jive with, that can see the overall vision,” says Lauryn. “It’s important to be working ON your business daily…rather than working IN your business. When you work on the business, that’s when growth happens!”

Don’t forget to vote for us for the 2016 Bloglovin’ Awards as the Best Blogger Business!


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