Analysis

When Is The Best Time To Publish Blog Posts For Specific Goals?

i Image Via:Desiré Falk

You have just spent half of your day writing a new post and editing photos. It’s almost midnight on the clock. Should you publish it now or wait till the morning? Does it even make sense blogging on the weekend? Well, what are your blog goals?

“When should I publish this?” is the question every blogger has asked at least once.

Team CD went investigating and rounded up the latest research on the best times to publish new posts depending on your goals. So let’s dive in!

THE BEST DAY TO POST FOR SOCIAL SHARES

If your ultimate goal is to get as many social shares as possible, TrackMaven has determined that you should publish a new blog post on the following days:

As you can see Sunday tends to be the least popular publishing day, yet the most “social” one. The lack of competition on the weekends can be attributed to the fact that less businesses blog on Sat/Sun, hence less content to compete with.

Thursdays and Mondays are also good days to post, however, the competition is tougher.

THE BEST TIME TO POST FOR SOCIAL SHARES

The dynamics here is rather curious:

  • Blog posts published at 3 pm EST tend to receive the most social shares. However, a lot of people publish content at that time, so your new article may get “buried” in the virtual pile.
  • The peak blogging hours seem to be between 9am and 5pm – exactly when most corporate publishers are at work.
  • The shareability remains rather high during the nonpeak evening hours (9 pm to 2 am), whereas the overall number of published posts decreases. That means less rubbing elbows with fellow bloggers – and more exposure.

SHOULD YOU POST DURING PEAK OR LOW-ACTIVITY TIMES? 

There’s no universal answer to that. The best times to post will depend on your audience preferences, their location, and demographics. Yet, there are some general pros and cons of posting content during peak and nonpeak hours.

Posting at Peak Hours

Pros:

  • More visitors and pageviews.
  • More social shares.
  • More comments and engagement.

Cons:

  • Your post may get buried among other publications.
  • Readers may choose to skim it rather than thoroughly read it.
  • It loses prominence, which may result in higher bounce rate.

Posting at Nonpeak Hours

Pros:

  • Less competition = more potential exposure for your blog post.
  • Easier to promote your content on social media.

Cons:

  • Fewer visitors.
  • Lower engagement.

WHEN MOST PEOPLE READ BLOGS?

Dan Zarrella, a social media scientist, has determined that most people (70% of study participants) tend to read blogs in the mornings (a.m hours).

Here’s another curious point from his research – men tend to read more blogs in the evenings/at night. Around 60% tend to have this habit compared to roughly 35% of women.

THE BEST TIME AND DAY TO POST FOR COMMENTS

Want to publish a bold piece? Care to know your reader’s opinion on a matter? The best time to publish then would be Saturday according to Dan Zarrella. That’s exactly when post readers have the time to properly read your content and spare some time to type a reply.

Additionally, the peak “commenting” hour tends to be 9 a.m. (not on the weekend though). That’s when most blogs receive new comments from readers.

THE BEST DAYS TO PUBLISH FOR SOCIAL SHARES ON SPECIFIC SOCIAL NETWORKS 

Noah Kagan together with BuzzSumo has analysed over 100 million popular articles and discovered how the publishing day impacts the number of social shares on specific networks:

According to their data – Mondays and Tuesdays are the most popular “sharing” days.

The best day to post and get the most shares on Facebook, Twitter, and Google+ is Tuesday.

Blog posts tend to get the most shares on Pinterest and LinkedIn on Mondays.

IDENTIFY THE BEST TIMES TO POST FOR YOUR BLOG

While the studies above offers some suggestions, don’t adopt them without any further thinking. After all, there’s no “magic pill” that works for each and every blog out there.

Instead, you should first establish your short-term blog goals e.g. increase the number of comments per post or overall traffic. And then, study your past posts to determine their performance at different times.

The easiest way to do this is to is to create custom Google Analytics reports for pageviews and/or visits and keep a close eye on those. You will then see how your traffic changes depending on the publishing day/time!

 

Are you a CD Babe? It’s time to (really) start thinking about the holiday season! Get in touch with your support team or CD consultant for more insights, tips, and tricks!

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