Building up an email list is a topic that comes up a lot on the chloédigital blog (you can find out more here and here). Today, we want to move on to talk about converting your blog readers and social media followers, getting them to join your email list. It takes a clever strategy to get them to complete that all-important call to action, so we’ve provided some of our top tips on how to convert visitors and build up an email list for your blog.
Getting social media visitors to your site
Using social media is great, but you’ll find it far easier to engage with people who are on your email list. Of course, the first thing you’re going to need to do is get social media visitors over to your lifestyle blog, where they’ll find your sign up form. One way you could do this is by simply sharing your link and a bit about your site – but this won’t necessarily create the buzz you need.
Instead, we recommend focusing on your content. Create blog posts that explore topics your social media followers will want to know about or even need to know about. Share them on your social media pages and you’re bound to see an increase in social media referrals.
Don’t forget to use your data to work out what time of day it’s best to share your social media posts. For instance, sites like Buffer and Hootsuite are great for gathering analytics regarding your Facebook updates and tweets.
Converting website visitors into email subscribers
It’s all very well and good getting plenty of visitors on your website but they’ll be far more valuable to you if they sign up to your mailing list. Follow these tips below and you’ll be off to a good start!
Provide an incentive
The quickest way to build up an email list for your fashion blog is to incentivise visitors to join it. For example, you could provide them with an entry into a giveaway or even a free e-book you’ve created, featuring some of your best tips. Getting something for free will make signing up to your email list an easy decision for your visitors.
Create a feature box / pop up
Create a pop up or slide-in tab that appears when users have been on your fashion blog for a certain period of time. Include a sign up box on the tab so that they can use it to join your email list. Make it as easy as possible for visitors to sign up and they’ll be more likely to do so!
Give visitors a sneak peek
Offering readers a little insight into what they can expect from your emails is a great way to get people to add themselves to your list. For example, if you are doing an email series, you could share a short video teaser of the first tip and include a call to action telling people to sign up to get the rest of the tips.
Design a landing page
Creating a distraction-free landing page for email sign ups is a great way to encourage website and social media visitors to convert. Remember to provide them with the reasons why they should sign up to your email list but keep it concise so you don’t lose their attention. One clearly explained benefit (for instance a free guide, or Sunday link round-ups that is not accessible through your blog or Social Media).
There you have it, our top tips on converting website and social media visitors to email subscribers. Put them into action and we’re sure in time you’ll see your email list numbers rise!
Are you a chloédigital publisher? Take action with this post by asking your support specialist about converting your blog readers and social media followers.
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