When it comes to SEO there are tons of doubts that cross our minds. And here’s the ultimate catch: the more you get into understanding the way search engines work, the more questions come up!
Here we’ve shared the answers to six of the most non-frequently-asked questions about SEO that you should definitely know about!
Can social media help me with SEO?
There isn’t an actual correlation between SEO and social media. As a style publisher, it’s a great idea to use social media to boost your traffic, but even if your website is performing very well on social media this doesn’t mean that it will do just as good on search engines.
The only (predictable) exception to this is Google+. Owned and unsurprisingly preferred by Google, publishing posts and interacting with others through Google+ not only can boost your website traffic but can also offer much higher SEO potential for your content than Facebook or Twitter.
Can ads affect SEO?
This time, the answer is yes! But don’t worry, only in certain areas of your site. If your website has too many ads above the fold, it might be pushed back to the second or even third page in SERPs (Search Engine Results Page). Why? Search engines like Google can detect pages with too many ads above the fold thanks to a special algorithm, based around the logic that an abundance of advertising as soon as you land on a website is a sign of poor user experience.
How many internal links do I need on each page of content?
Getting obsessed with internal links, just like with keywords, is never a good idea! They are great to optimize your content and keep your readers on the site for longer but if you overdo it, you run the risk of your post looking stuffed instead of natural.
Only include them when you truly believe they can increase your readers’ experience! #WeKeepGoingOnAboutThis #ButReadersFirst
What’s the difference between organic vs paid results?
Organic results are those that appear in the search engines for free (monetarily free, besides the time and effort invested in SEO optimization) thanks to algorithms. On the other hand, paid results, also known as inorganic, are those that appear on the side or on top of search engine page results. In order for your site to appear in these strategically placed spots, you have to pay search engines – and bid higher than your competitors!
Can a sitemap help me with SEO?
Sitemaps help search engines to find and index all your pages. They provide very detailed, useful metadata about the content on your pages and posts, so chances are that your site can rank higher in SERPs. Creating a sitemap can be a winning idea. *cough*
Don’t forget that creating a Sitemap is only half of the job done; if you want to maximise it efficiency, you’ll have to submit it to search engines like Google to make sure they index your site correctly.
What is the difference between indexed and crawling?
These two words are often used when talking about SEO and, we’ll admit it, it can be pretty confusing. When a search engine goes through your content it means that it’s crawling your site. And as it goes on crawling your site, it indexes the pages that will appear in the search engine. But keep in mind that not all content gets indexed! While going through the crawling process, search engines pick only the content that they want to index, which is that they consider quality content for your potential audience – which is why optimising all your content is key!
Back to you! What are you most (or least!) recurring SEO questions? We want to know them all! Let us know in the comments