SEO is always a hot topic here at CD. Search engines like Google & Co. often bring in an important chunk of traffic and help give blogs wider (and much deserved) visibility. Plus, a well optimized blog can improve a reader’s overall navigation experience and help convert him/her into a returning visitor (win-win!).
Here we’ve shared some quick tips to help you boost your Web traffic and make your blog optimized for both your readers and search engines:
OPTIMIZE YOUR CONTENT
A good SEO strategy always includes content optimization. For example, think about your copy’s length and the potential keywords you want to include, but be careful not to stuff your blog post with unnecessary keywords! Instead, look at your text with a strategic eye and put a few, selected keywords wherever they fit ‘naturally’. Once you’re done with your keywords’ check and make sure you write an informative and catchy meta description. Although meta descriptions won’t directly affect your blog’s search engine rankings, they are great for generating click-throughs!
OPTIMIZE YOUR IMAGES
Images are a powerful tool when it comes to telling a story and they sometimes speak louder than words. But if they’re not optimized they might cause more harm than good as they can slow your site’s speed, which is a big no-no for both user experience and SEO. Once you’ve said goodbye to monster sized images, don’t forget to do your alt-tags right to tell Google and your readers what your pics are all about! (Here you can check out how).
The art of linking is a fine one that is very important to master! Internal linking is a great way to help your users navigate through your content and provide them with useful and related resources. At the same time, when you receive an incoming link it can really boost your SEO score as search engines consider what authoritative websites “say” about you as highly reliable. Another tip to keep in mind is to avoid assigning the ‘Do Follow’ attribute to all of the links in your blog posts. This might harm your SEO and you could also be penalised by Google if you take payment in return for featuring a ‘Do Follow’ link to another website.
USE HEADINGS APPROPRIATELY
As you know, there are 6 heading tags that range from the largest, <h1>, to the smallest, <h6>. These tags are crucial for your SEO strategy as they tell search engines the importance of different titles on your blog page, which is what Google & Co. follow when they index a page. Use a logical hierarchy and remember that there should only be one single <h1> tag – the blog post’s title.
MAKE SURE YOUR SITE IS MOBILE FRIENDLY
A mobile friendly site can boost your SEO while guaranteeing a great navigation experience to all your readers that are accessing your blog on their smartphones. Head over to Google’s Mobile Friendly Test page and insert your blog’s URL: if you get a cross you might want to invest in a responsive web design ASAP!
Are you a chloédigital publisher? Take action with this post by asking your support specialist about your blog’s optimization and how to improve it.
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