Choosing the right web font is like applying eyeliner – you can either drastically enhance your appearance or end up with an uneven, messy look.
Do you look at your blog and get this “close, but not right yet” feeling? It might be your fonts.
Remember: which typefaces you choose (and the effect they cast) will frame the way your blog brand communicates visually.
In today’s quick guide, we’ll show you how to pick the right font for your blog and brand.
Fonts 101 – Quick Tips To Get Started:
- Make sure your desired font is available as web font.
- Test special characters before committing to a certain font. Some web fonts may not have them, or not display them correctly.
- Mind the copyrights. Some cool free fonts are okay to use only if you provide credits back to the author.
- Stick with just two fonts throughout your site to avoid a cluttered look.
- Don’t go too creative and opt for fonts that are hard to read, especially as the main font for your content.
- Opt for fonts with a versatile family (multiple range of weights) to create attractive hierarchy on your blog – heavier, bigger titles, smaller and lighter sub-headings. The body copy should be smaller, but large enough to be readable (16 pixels is now the norm).
Know The Font Lingua
Serif fonts can be spotted by small “feet” or lines attached to the ends of their letter. They are usually used for long bodies of texts.
Examples: Georgia, Times New Roman
Sans-Serif fonts, on the opposite, don’t have any additional strokes added to the ends of letters. They are usually considered a bit lighter, more modern, and often used for titles and small bits of texts for highlighting.
Examples: Helvetica, Gotham or Calibri.
Script fonts are what we think of as handwriting-styled fonts. The letters are generally connected. Script fonts can range from elegant to funny, playful and hand-drawn.
Examples: Bradley Hand, Alex Brush or Allura.
Decorative / Display fonts are those meant to instantly catch your attention. They look peculiar, more unusual than practical and should be used very moderately around your blog.
Examples: Alfa Slab, Antonio or Monoton.
Picking The Best Font For Your Brand
Fonts have different personalities too and can cast different effects on your audience. Some appear more serious, while others look more casual or playful. Picking the right font (or combination of several!) can have a huge impact on how people perceive your digital presence and personal brand.
A lot of studies have been done to show how different fonts influence different demographics. For instance, Men prefer rectilinear fonts, while women are more drawn to a curvier font.
Traditional serif fonts are typically considered a more professional choice. Instructions are usually printed in sans serif fonts, as according to another study, and people are more willing to perform routine tasks when instructions are given in Arial font, for example.
If you are struggling to find the best font aligning with your brand, try Type Finder – a free font suggestion tool to spit out a list of free & paid fonts based on your responses to 6 quick questions.
Back to you: What fonts do you use on your blog? How do you mix & match them?