Google Analytics is one of the most popular blogging tools around. It offers bloggers a wide range of information regarding their space on the Internet and gives them the opportunity to judge their success, whether for fun or business.
Today we’re sharing some of the different ways you can interpret Google Analytics for fun and profit on your fashion blog, and make it easy to analyse!
The fun side of Google Analytics
One of Google’s most recently developments for Analytics is its Real Time feature. This basically shows Analytics users how many people are currently viewing their blog, what posts they are looking at, what country they are from and how long they have currently been on their blog.
Whilst this may sound like an amazing tool, it has very little use in terms of interpreting meaningful data and profit. However, it’s pretty fun to watch how many people visit your post after it’s gone live and you’ve shared it on social media!
Interpreting Google Analytics for profit
If you take your fashion blog seriously or are running it as part of a wider digital strategy, it’s important to evaluate its return on investment. There are two key metrics you can look at in Google Analytics to do this: visitors and conversions. Keep in mind that in order to interpret conversions, you will need to have conversion tracking in place.
You can find the information you need by clicking on Behaviour > Site Content > Landing Pages. Here you will be able to see how many visitors and conversions your blog is generating. You will also be able to see which pages and posts are resulting in the most conversions, which will help you to plan more effective content with a higher ROI (Return On Investment) in the future.
Other important information comes in the form of page views. Although they’re not the best measurement of success, they’ll give you a good idea of how well you’re doing in terms of content marketing.
Don’t be too surprised if you get a spike in traffic straight away, this is pretty normal when your post is new. What you should be looking for is consistent page views of a post over time, this will tell you that people are still finding and reading the post long after it has been posted. It’s posts like this that are great for gaining conversions – so make sure you create more of them!
Setting up goals
If you’re looking to get the most out of Google Analytics, we highly recommend setting up some goals. Simply go to Conversions > Goals and then click ‘Set up goals.’
Goals provide an easy way for you to measure how well your blog is meeting your specified objectives. Set up monetary values for a goal and you will also be able to see the value of any conversions you make.
Whether you’re using Google Analytics for fun or to interpret profits, it’s a very useful tool to have in your arsenal. Have you tried using Google Analytics on your fashion blog? Let us know how it works for you!
Are you a chloédigital publisher? Take action with this post by asking your support specialist for tips on how to use and set up conversions on your Google Analytics account.
Want to become one? Find out all the benefits here.