Instagram is one of the most loved social networks with over 500 million active users per month. This fun platform, together with showcasing your great photography skills, can also help you expand your blog’s reach and build up a larger community for your brand.
Your Instagram followers are indeed all potential readers so today we’ve decided to treat our chloédigital community and share our top tips on how to grow your IG following (yay!):
POST AT THE RIGHT TIME
The number one rule to attract more followers is to know them. When it comes to Instagram it’s crucial to know at what time your followers (and potential followers) are the most active in order to get a better engagement.
There are two things that you need to take into consideration when posting: your audience’s time zone and the time of the day they’re most active on IG. Most users browse the platform in the evening, after work or school, or in the morning. It’s important to know who your target audience is in order to make sure to post at the right times: if your blog’s demographics comprises mainly of working women in their 30s, they’ll be more likely to check their Instagram feed on their way back from work before coming home to their kids and embrace their role of full time mums (or bloggers!).
ORGANIZE INSTA TAKEOVERS
An Instagram takeover is defined as an online event hosted by an IG user on an account that is not their own. Typically, bloggers are asked to take over an account of a brand they collaborate with or that truly fits their blog’s aesthetic.
A takeover can have several benefits, but most importantly can help you to dramatically increase your following giving you more exposure, and can boost community engagement as well as pushing you to reward your followers with exclusive behind-the-scenes insights.
INSTAGRAM THE MOMENT
With over 100 million people sharing them every day, Instagram Stories are a great tool to help you engage with your audience and attract new followers. For example you can use them to give exclusive sneak peeks into your life or into your creative process, promote a giveaway or product, or more in general to show your glowing personality. This will help building a new level of trust and intimacy with your following. The cherry on top? Ask your followers to reply to your stories via a private message and try to reply to as many as you can! Your audience will be very glad to receive a direct and personal reply from their favourite style publisher.
RUN A CONTEST THROUGH IMAGES AND STORIES
Running a contest is usually the number one suggested tactic to curve up your following. There are several ways to run a giveaway but the most effective one involves cross promoting it across your platforms and channels and asking your readers to actively engage in creative ways. For example, you can launch a contest on your Instagram story and ask your followers to enter it by submitting their own pics that they can personalize with filters and other coloring tools on Stories. And don’t forget to also send reminders through your email list, inviting your readers to check the contest out on your social media pages. The key is always being creative without overdoing it or you will run the risk of losing existing followers!
Live videos on Stories are the ultimate Insta feature and they can do wonders for your IG following! Indeed, every time you go live your followers get a notification so that they can tune in, check your live video out and leave a live comment that you can pin for everyone to see! Plus, the more followers check out your live story, the higher the chances are for you to be featured on the Explore page or in the Top Live section, giving you the opportunity to engage with Insta users from all around the world. How cool is that?!
Back to you! Are you a chloédigital publisher? What are your best strategies to attract new followers on Instagram? Let us know in the comments below!