When you turn blogging into a full-time career, or even if you’re just a part-time blogger but you dedicate nights and weekends of your life to your site, monetization needs to be a talking point.
One of the most common ways to increase your blog’s revenues is by selling advertisement space to brands. However, deciding what ads to feature on your blog is not as easy as it seems and one wrong move can cost you a big loss of readers.
So how do you go about picking the right ads for your blog? Worry no further, in today’s post we’ve outlined five points you need to keep in mind when selling your advertisement space:
CHOOSE BRANDS THAT SHARE THE SAME AESTHETIC AS YOUR BLOG
There are hundreds of brands out there and all of them have a distinct identity. It’s important to choose a brand that shares your blog’s same aesthetic and can somehow mirror your blog’s personality. For example, if your blog is quite edgy, just like your style, and mostly portrays an urban style, it would totally be appropriate to feature ads of brands whose collections embody these characteristics. On the other hand, it would make completely no sense to feature a country clothing brand ad.
FIND A BRAND THAT IS A RIGHT FIT YOUR READERS
Your readers are the people you’re working so hard for. They trust you and love your style so of course they want to see a correlation between your personal brand and the brands you decide to sponsor your site. Sometimes the best option for your own business and your readers can be a small brand that yet embodies all of your characteristics, for example vibrant, bohemian and daring. As much as it can be tempting to accept big brand names on your blog, it doesn’t necessarily mean that they’ll add quality to it. Go for a smaller brand which portrays you and your style instead and that as a direct consequence can be a perfect fit for your readers: sizes don’t always matter.
LEARN HOW TO SAY NO
This a very crucial and very practical tip that you can apply to all the aspects of your life: sometimes you have to say no. If you’re not sure a brand can be a good fit for your blog, or you don’t like the type of deal they’re offering you then all you need to do is saying: “Thank you, but no thank you”. Respecting yourself, your brand and your readers comes before any type of revenue and brand collaborations.
STAY TRUE TO YOURSELF
This is the number one piece of advice that you always have to keep in mind: don’t sell who you are to please brands or get more revenue. Your integrity and your blog’s integrity come before anything else. If you’ve always been critical of a certain piece of clothing or a certain brand then by all means don’t feature them or their items on your blog. For example, if you’ve made it clear in a couple of posts that you’re not a big fan of ballerinas shoes, then don’t place a Repetto ad on your blog!
CHECK THE BRAND’S HISTORY
Finally, before making a final decision you need to dig a bit into the brand’s past and make some research. The best way to make the right choice is by studying the brand’s history to fully grab the essence of the company: this way you can check if they have portrayed styles or stood for something you agree on. The best choice is always an informed one.
Back to you! How do you choose what brand ads to feature on your blog? Let us know in the comments below!