When building your blog, it’s important to understand that there’s a key difference between an audience and a community. Audiences tend to be passive, which means they’ll read your content but won’t interact with it.
A community, on the other hand, is extremely interactive and social. Community members will interact with your content, participate in a two-way conversation and share it with others.
As we’re sure you’ll have gathered, it’s far more beneficial to build an online community from your blog than a passive audience, however it doesn’t come without hard work and dedication. Here we’ll share our top tips on how to turn readers into active participants of your website.
It all starts with great content
The first step you need to take to build an online community from your blog is to create great content. Think about what your ‘community’ wants from you and deliver it. Make sure your content has a purpose; whether it is educational, inspirational, informative or simply entertaining.
It’s important to remember that there’s a lot of other content out there, so you’ll need to find a way to put a unique spin on your posts and ensure you stand out.
Posting fresh content on a regular basis will not only benefit your SEO but it’ll also help you build an online community. People who are genuinely interested in your content will come back to read and interact with it on a regular basis. If you fail to post and leave your content going stale, they’ll simply visit another (more consistent) blog instead.
Part of building up an online community from your blog will involve informing people when they should expect content from you. Sticking to a schedule, whether it’s daily, weekly or fortnightly will help community members remember when to re-visit your blog.
Get active on social media
The difference between a good blogger and a great blogger is their ability to use social media to interact with their audience. The more active you are on social media and the more you engage with your followers, the greater chance you stand of building an online community from your blog.
You only need to look at the likes of Chriselle Lim to see the benefits of using social media sites such as Instagram to engage with your followers. The more effort you put in, the more they’ll give back. An online community is all about two-way interaction after all!
Get your community involved in content creation
Another fantastic way to build an online community is to get them involved in the content creation process. You can do this by simply asking them what they’d like to see a post on next. You could also ask them if they have any questions they’d like you to address in a post. This not only gets people involved (and returning to your blog) but will also give you a little inspiration if you’re stuck for content ideas!
Encourage sharing and reward your followers
Encouraging people to share your posts will help you to extend your reach, giving you a better chance of building up a larger community. But don’t forget to reward your followers every now and then. Running giveaways on your blog or sharing additional content like a downloadable look book is a great way to say ‘thanks for your support!’
To sum it all up, the key to building an online community from your blog is to involve your audience. Make your blog less about you and more about them!
Are you a chloédigital publisher? Take action with this post by asking your support specialist about community building.
Want to become one? Find out all the benefits here.