Google Analytics might be a bit overwhelming, especially the first few times that you tap into it. But it is an incredibly precious tool: it delivers a valuable amount of data regarding your site, it helps you to get to know your audience better and it can give you a huge helping hand when planning your editorial strategy!
Not only can it help you track the number of new and returning visitors coming to you blog, but it can also tell you what posts they prefer or what topics they’re specifically looking for! Here are a few example to help you give your editorial strategy that little boost it might need:
CHECK YOUR READERS’ DEMOGRAPHICS
Google Analytics can truly help you to get to know your readers’ inside out! If you want to plan a killer content calendar you need to know as much as possible about your audiences, like their age and gender. Different age groups expect and consume content in different ways so it’s important to differentiate between them! For example, Gen Z (18-24 years old) digest content in a much faster way and are great at multitasking, meaning that they might be tweeting while reading your blog post and online shopping at the same time, which is something you need to take into account when writing your new piece!
FIND OUT HOW READERS ARE ACCESSING YOUR BLOG
When planning your content it’s important to keep in mind how your readers are accessing your blog and what device are using to read your content. Google Analytics has the answer to these questions! Just tap into it, set the time frame you’re interested in and it will provide you with the percentage of visitors coming from desktop, mobile or tablet. For example, mobile audiences digests content differently as they tend to engage more with visual content and since their attention span is shorter it’s important to keep your paragraphs short and clean up your copy of any long and unnecessary wording!
FIND OUT WHAT YOUR READERS ARE SEARCHING FOR
Analytics allows you to track your Search Term results, helping you to find out which are the specific words your niche is typing on your blog. These results can help you figure out if your readers are looking for more resourceful vs seasonal content as well as if they are looking to find on your blog content that you might have published on your social media account (i.e. tutorials, giveaways, etc.). Plus, Google Analytics will also flag up if your audiences’ searches have generated no-results, giving you topic ideas for your next blog post!
PLAN FOR THE CONTENT YOUR READERS ARE MOST INTERESTED IN
Here’s the hack: with Google Analytics you will never run out of topic ideas! Just log into it and check out your top performing posts, what your most popular categories are and what pages your readers are browsing the most. This will give you an idea of what your visitors are most interested in and help you coming up with new ideas. For example, if your travel page gets a lot of hits maybe it’s time to launch a new travel series!
Are you a chloédigital publisher? Take action with this post by asking your support specialist for tips on how to use your Google Analytics account.
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