Contest and giveaways are among the top strategies to dramatically grow your fan base within a short time span. Both big companies and established fashion bloggers often run giveaways to leverage their brand and grow their community of supporters.
Why Do Contests Work?
They create a sense of urgency and build up anticipation as the participants wait for the winner announcement, meaning extra engagement both on your fashion blog and social media.
- People love free stuff and never miss a chance to get something with little to no efforts involved.
- Social contests help you grow your social following and email list as you can make.
You don’t need to be neither a huge corporation nor a popular blogger to reap the rewards of a blog contest.
All you need is just the right competition plugins in your blogger’s toolkit. We’ve rounded up the best plugins to run competitions easily and effectively for your fashion blog.
This simple plugin makes running photo contests a breeze! Rewards your fans for publicly sharing their outfit pictures and using relevant contest hashtags for special features on your social media.
- Set open (all blog visitors can upvote a submission) or participant-only voting.
Integrated social sharing to Facebook, Twitter, Pinterest, Tumblr and Google+
Entries gallery can be customized
Enable submission review before it’s included into the contest.
Plugin Price: $41
This plugin is designed specifically for creating viral contests on social media. To win the prize participants are encouraged to complete one of the listed actions e.g. Like your Facebook page, Tweet about the contest or share it on their Facebook page. The more actions a participant completes, the higher become the chances of winning. You need to register at Rewards Fuel platform first to start using the plugin.
- Access to detailed statistics about participants including location, demographics and more.
Full contest automation via built-in scheduling feature.
Fully responsive design.
Plugin price: free, with premium versions available for $7.95 and $13.95.
A very simple plugin that helps you create a giveaway at any post, adds all the commenters as participants and helps you draw the winner randomly. It’s the most basic plugin perfect for contest newbies.
- Automatic rejection of contestants, who tried to enter more than once. Multiple entries can be also permitted though.
Contestants are identified via their emails.
You can specify a particular amount of winners.
To end the contest use “Pick winners” function and the plugin will use MySQL RAND() function to choose the winners.
Plugin price: free
If you are interested in driving new subscribers to your email list or promote your store or services, this is should be your go-to plugin:
- Set up an instant reward system for your customers after confirmed referral e.g. a special discount code.
Create goal-based prizes e.g. a $200 gift certificate for 10 referred friends.
Create a reward system based on the amount of social shares of your contest or your blog.
Plugin Price: Three price packages available: Startup ($19), Small Business ($59) and Unlimited ($199).
What are your thoughts on blog contests? Have you ever organised one?
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