Simply put, defining your niche produces clarity in business which is imperative to put your blog on the right path to success. I say business because if you are earning on your blog or plan to then it’s a business and this is how you should see it — and just like a business, no business can be all things to all people.
Like a normal business, the more specific and clear you are, the better. The more narrowly you can define your target market, the better. This process is known as creating a niche and is key to success.
A niche clarification example I like to use with bloggers is, if your reader was out to dinner with her girlfriends and was asked if there were any new blogs she thought worth mentioning, when she describes yours what would she say? And will what she says sound intriguing enough for her friend to want to check it out? In the best case scenario you want your reader to be able to explain well enough that the other person just “gets it”.
Here are some questions to ask yourself, your niche should arise naturally from your interests and experience:
- Make a list of things you do best and the skills implicit in each of them.
- List your achievements.
- Note what your friends and co-workers know you for.
- Identify the most important lessons you have learned in life.
- Look for patterns that reveal your style or approach to resolving problems.
In the spirit of not being all things to all people, be as specific as you can. Identify the geographic range and the types of customers (blog readers) you want your business to target. If you don’t know whom you want to do business with, you can’t work strategically on your blog to better your business leaving yourself open to confusing your customers.
If you can think of a micro-niche, even better e.g. targeting style-stavvy women isn’t specific enough; American style-stavvy women in the 20s is. Aiming at people who love vintage fashion is way too broad; aiming at women who love affordable vintage fashion is a better goal.
A good niche has five qualities:
- It’s in line with your long-term vision and goals.
- People will be interested, namely, your customer so they will buy from you.
- It’s carefully planned.
- It’s one-of-a-kind, allowing you to stay in your own lane and become an authority for this niche.
- It evolves, allowing you to develop different ways to make money and still retain the core business, thus ensuring long-term success.
Over to you, it’s time to make sure you have identified your niche as everything you’ll need to do stems from this one key step.
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