As a blogger a strong way to establish your authority is through your writing. Your posts allow you to connect with your community, engaging your readers with your style while promoting your own voice and content.
To make sure your writing is impeccable, below we’ve laid down the five most common writing mistakes bloggers make and tips on how to overcome them. Read on!
YOU LOVE COMPLEXITY
It’s a common misconception that complexity equals sophistication and intelligence. On the contrary, simplifying your message and your writing is what you should be aiming for as it’s what helps your readers process your ideas and be inspired by you. This doesn’t mean that you have to excessively simplify your thoughts but instead, break them down and convey your message in a more approachable and conversational way.
YOUR PARAGRAPHS ARE TOO LONG
Another common writing mistake is the excessive paragraph’s length. The average reader nowadays has an attention span of 8 seconds so you need to make sure you grab your readers’ interest in the blink of an eye! Long paragraphs are a big ‘no-no’ to most readers as well as also being tricky for the blogger herself that might get lost in her thoughts!
Instead, offer your audience more ‘snackable’ content, breaking it down in shorter sentences.
YOUR WRITING DOESN’T REFLECT YOUR PERSONALITY
There are hundreds of other bloggers talking about exactly the same topics but what makes you really stand out is your ability to share your tips and personal experiences while letting your personality shine through.
Sharing a glimpse of who you are, for example through your unique sense of humour, is what allows you to bond with your community and develop a rewarding relationship with your readers.
SPELLING AND GRAMMAR MISTAKES
Inaccurate spelling and wrong grammar are both a big ‘reader- repeller’. Correct grammar brings beauty to your blog and helps you build your credibility, so it’s fundamental that you proofread and edit your posts before you publish them.
A good idea is to ask a friend to read your post beforehand. When you get too familiar with a topic you might run the risk of not being able to spot mistakes anymore. You might also want to start thinking about hiring a professional figure to proofread and sub-edit your posts.
YOU FOCUS TOO MUCH ON THE WORD COUNT
Another common misconception is that the more you write, the better your content is and the better your post will perform. But your task as a blogger is not to add as much ‘text’ as you can to your post but to communicate a valuable message and share your experiences and thoughts with your community. Words can add beauty to the content but too many words can become distracting and have the opposite result.
Back to you! Have you experienced any of these writing mistakes? Let us know in the comments below!