2016 is coming to an end and whilst we’re excited for what’s awaiting us in the new year, we didn’t want to let this one go without first giving it its well deserved recognitions. Indeed, 2016 was an incredible year for the blogging community, which saw the role of digital influencers evolve and become inevitably crucial in the Fashion and Luxury worlds.
So today we’ve rounded up the best of 2016, recapping its key moments and the trends that shaped and turned it into a #gamestrong year for all the amazing style publishers out there!
Top Influencer Trends For 2016
As the blogosphere is a dynamic and constantly evolving industry, every year it is characterized by its own trends. 2016 was the year that saw the size of blog posts expand to deliver more and more value, as well as the rise of graphical content, with high-resolution images and design elements.
However, the key trend for 2016 saw style publishers focusing on expanding their blogs expanding their blogs even further. For example, look at Barefoot Blonde’s very own hair extension line, or Simply Sona’s launch of her Pérsona Cosmetics, or Sazan’s Bless Box. All winning and innovative ideas that started off as a blog’s focus and evolved into retailed-oriented businesses!
The Rise Of Micro-Influencers
2016 was certainly the year of expanding your personal brand but it also saw the market become more saturated. As a consequent reaction, we’ve witnessed the rise of the micro influencers, which might have a smaller following, but have a great impact on their niches.
According to Delphine Reynaud, “Brands are now starting to recognise the value of working with smaller and more niche ‘micro’ influencers rather than celebrity influencers to generate real engagement and resonance within targeted communities. Where the latter provides for greater reach, brands are waking up to the fact that this doesn’t always deliver the desired impact and targeting they seek.”
Kylen Moran of Kylen Every Wear, Payton Sartain of Hustle + Halcyon, and Tia Lacson, just to name a few, perfectly embody this definition. Watch out for them as whilst they may be micro-influencers now we expect them to grow tremendously and by this time next year to be world-wide known bloggers. In the meantime, it will be interesting to spot who the new series of micro-influencers will feature…
How The OG’s Stayed OG’s
If there’s one thing we know it’s that OG’s never go out of style. Bloggers like Ella Gregory of Coco’s Tea Party (who celebrated her 10 year blogging anniversary launching a resourceful e-book full of blogging tips to live by), Monica Welburn of The Elgin Avenue, Julia Hengel of Gal Meets Glam, Tina Craig of Bag Snob or Aimee Song of Song Of Style (who also published a book with an introduction written by none other than Diane Von Furtsenberg) keep slaying more every year. These influencers don’t know such a thing as being static: as the blogosphere evolves they evolve too, foreseeing future trends and constantly stepping up their game.
It’s Not About Age, It’s About Style
2016 taught us that age is but a number. Whilst it is true that a great portion of influencers are between 20 and 35 years old, you don’t need to belong to this age group to become an affirmed publisher. What really matters and wows your audience is your style and your ability to be relatable. Vicki Archer, Alyson Walsh of That’s Not My Age, Cyndi Spivey of Grace & Beauty and Jo-Lynne Shane know a thing or two about that! These amazing publishers have all been blogging for several years, targeting over 35 year olds, establishing a unique relationship with their following and as a consequence they have all been rewarded with terrific traffic!
CD Babes Highlights
2016 was an incredible year for CD and our community: we saw all of our CD Babes grow massively and succeed in all of their projects. Whilst we couldn’t be any prouder of each and every one of them, we feel like there are a few names that deserve a special mention. In particular, there are four CD Babes that we want to put the spotlight on for having won a 2016 Bloglovin’ Award: Chriselle Lim of The Chriselle Factor (who won Blogger of the Year), Maristella Gonzalez of A Constellation Journal (who won Breakthrough Fashion Blogger of the Year), Arielle Charnas of Something Navy (who won Best Snapchat), and Naomi Davis of Love Taza (who won Best Family Blog). Plus, we would also like to mention Amanda Shadforth of Oracle Fox and Meg Biram that were also nominated for a Bloglovin’ Award. We were there, cheering for all of them and their successes were also highlights of CD’s #gamestrong year!
Instagram’s Algorithm Change
2016 was a revolutionary year for Instagram. The guys at the top of one of all bloggers’ favourite social media channels decided to change the rules of the game – introducing a new algorithm that forced users to say farewell to the chronological order of posts. This change called for style publishers to take action, stepping up their game, and….they terrifically did it! Instead of asking their followers to turn on post notifications they decided to boss the algorithm, fully embracing the concept behind it: to create more meaningful content for their audience, proving that they know them best.
Digging into Analytics and analyzing their demographics, influencers fed their following with quality content, proving to have a special one-to-one relationship with their audience that brands still struggle to have.
Top Locations For Bloggers
Location might not be as important as the ability to deliver high-quality content, but it still matters in the blogging business. Every city offers different events and opportunities, but what we also noticed is that readers located in specific cities proved to be more engaged with digital content than others. In 2016 the top locations for bloggers were: LA, Dallas, and Dubai. Indeed, readers in these cities proved to be more sensitive to blogging content, engaging more with their favourite local bloggers.
CD wishes you a Merry Christmas and a Happy New Year! 2017 we’re coming for you!