About Page – check, Contact Page – check, Disclaimer Page – check, but wait aren’t you missing something? If you haven’t already, now’s the time to create an FAQ page for your fashion blog, so you can answer your readers’ questions before they’re even asked!
What is an FAQ page?
An FAQ (frequently asked questions) page is designed to answer some of your readers’ most common questions. These can include questions about you, the blogger, the content you create or your policies for things like product reviews and sponsored content.
Benefits of having an FAQ page
One of the main benefits of having an FAQ page is that it will improve the user experience of your fashion blog. Readers will love being able to find the information they need easily and it’s likely to make them stick around a lot longer.
In addition to giving your fashion blog an extra level of support, it will also show readers that you really care about them. This is great for boosting email subscriptions and reader loyalty.
Finally, having a dedicated FAQ page on your blog can save you no end of time answering emails and tweets asking the same questions over and over again.
How to write an effective FAQ page
It’s important to make sure that your fashion blog’s FAQ page is actually relevant and of value to your readers. If not, it’s just going to be a wasted page on your blog. Here are a few tips on how to write an effective FAQ page…
Note down questions that your readers are actually asking
If you’ve noticed you’re getting quite a few emails from readers asking the same sort of questions, make a note of them so you can answer them on your FAQ page.
Ask readers what they’d like to know
A great way to come up with useful FAQs is to ask readers what they’d actually like to know about you or your blog. You can do this on social media, in your blog posts or even through your newsletter. It might be good to do a little online survey to collect readers’ questions anonymously.
Keep your answers simple and to the point
The idea of your FAQ page is to provide readers with the information they need, so don’t babble on endlessly or beat around the bush! Keep your answers simple and relevant to the question.
Create linked FAQs
Rather than making your readers scroll through your entire FAQ page, make it easy for them to find the answers they need by creating questions with clickable links. That way, when they click it will take them to the exact spot on the page where their question has been answered.
Don’t forget to include your contact information
Whilst you should be able to answer a lot of your readers’ questions through your FAQ page, there is bound to be a few people that still need a little extra info. Make sure you include your blog email or social media information on your FAQ page so readers can quickly get in touch.
FAQ pages are simple to make and highly beneficial, so there’s really no excuse not to have one on your fashion blog!
Are you a chloédigital publisher? Take action with this post by asking your support specialist for help creating and/or editing your FAQ page.
Want to become one? Find out all the benefits here.