Are you looking for a way to boost your fashion blog and make it more engaging? Video is the answer, so we’ve compiled a list of some of the ways you can power up your blog through embedding YouTube videos in your posts.
Embedded YouTube videos are great for capturing users’ attention, engaging them and getting them to stay on your blog for longer. Video is much more convenient than written content, as it requires very little effort on the user’s part – they can simply sit back and get the information they need without having to actively read paragraphs and paragraphs of content.
Visual content is also more likely to stick in users’ minds than written content, so if you’ve got an important message to spread, we highly recommend embedding a YouTube video in your post!
Strengthen your bond with readers
A lot of your fashion blog’s success will be based on the relationship you have with your readers. The more you interact with them, the more likely they are to loyally follow your blog.
Creating and embedding YouTube videos in your posts is a great way to strengthen your bond with readers. Video will allow you to show off a little more of your personality and really connect with your followers. Not only that but if you’re talking to the camera, they’ll feel like you’re actually talking to them, which will take your blog’s user experience to a whole new level!
Embedded YouTube videos are not only great for engaging blog visitors but also improving your fashion blog’s SEO. Google loves YouTube videos and ranks them favourably so by featuring them on your blog, you stand a greater chance of increasing your rankings.
YouTube videos also stand out in search results, which will mean that users are more likely to click on your blog post link than an average text link, which is brilliant again for SEO!
Increase social sharing
Getting your blog shared on social media will greatly help to drive new traffic your way. Video content is highly shareable, so by embedding it in your blog posts, you stand an even higher chance of people sharing it on Facebook, Twitter and other social media sites.
The more shares you get, the more traffic you will receive. Not to mention any social attention your video generates (likes, shares, re-tweets etc.) which will also contribute towards your fashion blog’s SEO.
Stand out from competitors
A final reason to use embedded YouTube videos to power up your posts is that it will help you to stand out from your competition. There are millions of other bloggers out there but not all of them create compelling video content. Give your posts a unique edge by embedding YouTube videos and make them and your personality stand out to your followers.
YouTube videos have a lot of power in the digital marketing world, so if you haven’t already, now’s the time to start embedding them in your posts. Do you have a YouTube channel or have one linked to your fashion blog? Let us know how you use embedding to promote your videos!
Are you a chloédigital publisher? Take action with this post by asking your support specialist for tips on embedding videos into your fashion posts.
Want to become one? Find out all the benefits here.