Google Analytics is powerful tool when it comes to gathering all sorts of data about your audience – from their reading preferences to spending habits. Apart from gaining tons of valuable insights for analysis, you can use Google Analytics to map out your blog’s marketing strategy.
In today’s posts we’d like to highlight some essential and lesser-known features of this tool that you can use to your advantage.
Understand the true meaning of a unique visitor
Now most of us believe that a unique visitor is a person that viewed your website for the first time.
Well, that’s not exactly the case.
Unique visitors counter is related to “cookies”, meaning a particular computer or other device. So it doesn’t really show a unique number of people visiting your website, but the number of unique cookies identified.
Here are a few examples to illustrate the point:
- A user hasn’t cleaned her cookies for one year. She’ll be counted once even though she may have visited your blog multiple times.
- A reader views your blog for a home laptop, an iPad and a work PC. Each session will be counted as a unique user, though basically it is the very same person.
- A user views your blog from Chrome and then Safari. Again, he’ll be marked as a unique visitor.
Use Trackbacks to Discover Your Fans
For some reasons unknown, most people ignore the trackback page in the Social Section of GA. However, this page contains a lot of valuable data showing you who exactly linked back to your blog. For a fashion blogger that means an extra opportunity for collaboration and building relationship with other influencers in your niche.
Always leave a comment or tag on social media those who linked back to you with a quick “thanks” or more insightful comment.
Use the URL Builder To Monitor Your Traffic More Efficiently
The nifty Google URL builder enables adding custom campaign parameters to any URL on your website. It’s very simple to use and helps you tracking your traffic and certain events (e.g. sales) more accurately.
Here’s a quick example:
#email means I can track all the users reading and interacting with my content that came from my newsletter.
Adding custom parameters is wise when you need to monitor the impact of certain activity e.g. referrals from a recent guest post or users you have acquired via Pinterest.
Enable Site Search For More Keyword Details
Curious to know what your readers are looking for at your blog? That’s pretty easy. Just connect your GA account to the internal site search you have on your blog.
To enable site search:
Go to Google Analytics standard reports
Click “Admin” tab in the top right
Click on “Profile Settings”
Scroll to the bottom where till you find “Site Search Settings”
Enable “Do Track site Search”
Voilà, you’ll now have a list of the exact keywords your readers’ type when searching for something on your blog. Take advantage of those by creating new dedicated posts!
What is your relationship with Google Analytics? Is it a trusted friend or a dreaded foe?
Are you a Chloédigital publisher? Take action with this post by asking your support specialist for tips on how to use and set up conversions on your Google Analytics account.
Want to become one? Find out all the benefits here.